Amazon Prime increases its annual subscription price by $20, monthly subscription price by $2

#roommate, it seems that “yesterday’s price is not today’s price” is a slogan, Amazon Prime The company is following in the footsteps of its rival Netflix by announcing brand new price hikes. According to new reports, Amazon Prime members will see a huge increase in their use of lightning-fast shipping and entertainment after confirming that both annual and monthly subscriptions are increasing.

Now is obviously the time to ask yourself how much you love Amazon Prime and how much you’re willing to pay for it. To kick off the new year, Amazon just notified its millions of customers about prices, @CNN reports going up…and much faster than you might think. In the U.S., the price of an annual Amazon Prime subscription will increase from $119 to $139 per year, while the price of a monthly subscription will not increase, from $12.99 to $14.99.The price change will officially go into effect on February 18^th For new Prime members and March 25^th for all existing members.

If you’re wondering why Amazon suddenly decided to raise prices, it’s because of the upcoming “expanded Prime benefits,” according to a company representative. Those benefits include additional Prime Video content and expanded free same-day shipping, although rising labor and shipping costs in the company’s distribution network are also a reason for the increase in membership.

The last time Amazon Prime raised prices was in 2018, when the annual membership fee increased from $99 to the current (but not for long) price of $119. The latest price surge represents a 17% gain.

The decision comes on the heels of many others in recent times, as companies across the country have been forced to raise prices as the cost of almost everything has risen since the COVID-19 pandemic.

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