[ad_1]
Americana Restaurants, the largest al fresco dining and quick service operator in the Middle East, North Africa and Kazakhstan, has re-launched beloved burger brand Wimpy in the UAE.
Wimpy’s first store in the Dubai Mall food court will showcase Flippy 2, the first robot to cook in the kitchen.
Designed by Miso Robotics, an American company that transforms the restaurant industry through robotics and smart automation, Flippy 2 is a customizable robotic solution that automates a range of cooking tasks in restaurants and supports frying station consistency and Accuracy works. The innovative robotic solution was deployed at Wimpy’s new location as part of the restaurant’s vision to become the Middle East’s leading tech-first burger brand.
delicious burger
Amarpal Sandhu, CEO of Americana Restaurants, commented: “We are excited to reintroduce UAE burger lovers to Wimpy, one of the world’s leading Americana burger joints. Wimpy’s strategy is simple: serve delicious food fast and at affordable prices. Burgers and chicken sandwiches, and because of our scale, we can do it without compromising on quality. Wimpy is a true disruptor in the specialty burger space – we joke that consumers in the UAE can now shop without breaking the bank Enjoy a delicious, juicy burger without the hassle.”
Mike Bell, CEO of Miso Robotics, said: “Americana Restaurants’ rollout of robotics in their operations is a testament to their operational excellence in the Mena region. Now is the time to take Flippy globally and Americana Restaurants’ commitment to our technology will change The rules of the game for customers and operators.”
Wimpy aims to disrupt the industry by offering gourmet burgers at affordable prices. Using 100 percent fresh beef, hand-breading the chicken tenders, and making each sandwich fresh are just some of the things that set Wimpy apart from the competition. All About You is more than a slogan, it’s the brand ethos and the way each customer is served from the moment they walk in the door or click to order online to when they eat.
Wimpy currently has 25 restaurants in Egypt, Kuwait and now the United Arab Emirates, with further expansion planned in the Gulf region. Wimpy is part of Americana Restaurants’ diverse portfolio of beloved and iconic brands, including KFC, Pizza Hut, Hardee’s, Krispy Kreme, TGI Friday’s, Costa Coffee, Peet’s Coffee and Baskin Robbins. — trade arab news agency
[ad_2]
Source link