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Amid awards and box-office charts, South Indian filmmakers reveal secrets to success at CII Dakshin conference

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The best minds of the South Indian film industry shined at the just concluded Dakshin South India Media and Entertainment Summit in Chennai.

Organized by the Confederation of Indian Industry (CII) in the southern region, the event was led by recent South Indian Oscar winners Kartiki Gonsalves (director of the award-winning documentary short “The Elephant Whisperer”) and Prem Rakshit (composer of the award-winning original song “Naatu Naatu”). dance) draws the curtain” from “RRR” is congratulated.

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The stage was then set for a panel of heavyweight filmmakers chaired by the former type Correspondent Anupama Chopra, with Mani Ratnam, director of the Tamil blockbuster “Ponniyin Selvan: 1”; Vetrimaaran, whose acclaimed Tamil “Viduthalai Part 1” is currently in release; Rishab Shetty, with the Kannada hit “Kantara ” and Basil Joseph, director of the Malayalam Netflix superhero film Minnal Murali.

Films produced in the four languages ​​of southern India – Telugu, Tamil, Kannada and Malayalam – together account for more than 50% of Indian production and revenue.Hindi Bollywood Industry Have a scary 2022 and partially restored in 2023 The success of “Pathaan” and “Tu Jhoothi ​​Main Makkaar”. In stark contrast, South performed well this year, with 6 films (including the top 4) among the top 10 Indian hits of the year. Dubbed into Hindi from the original language, the films became a huge hit across the country.

Telugu film ‘RRR’ is the top-grossing film of 2022 with $153 million, followed by Kannada film ‘KGF: Chapter 2’ at $152 million, Tamil film “Ponniyin Selvan: 1” and “Vikram” took third and fourth places, with $61 million and $60 million, respectively. Kannada “Kantara” came in sixth with $54 million, and Tamil “Beast” came in ninth with $42 million.

Tamil cinema icons such as K. Balachander, Balu Mahendra and Bharathiraja, who were active in the 1970s and 80s, told various stories with the mindset of independent films but within the parameters of mainstream films, Ratnam said, for current film productions. People paved the way. Vetrimaaran thanked mainstream audiences for making his Tamil and Telugu Venice 2015 film ‘Visaranaai’ a box office success.

“We are fortunate to be in a position where this audience is open. As creative beings, we are challenged to only work within the prevailing framework,” Vetrimaaran said.

Joseph says that as a storyteller, he’s stuck in the world he knows, and if he deliberately sets out to craft a story that works internationally, he may have to make compromises that he’s not willing to make. Shetty agrees and says stories rooted in a particular culture, like “Kantara,” have the potential to resonate with audiences anywhere.

Industry luminaries in attendance included: Chief Guest, actor-turned-politician Udhayanidhi Stalin, Minister of Youth Welfare and Sports Development of Tamil Nadu; Closing Keynote Address by Anurag Thakur, Minister of Information and Broadcasting; Actor Dhanush , Karthi Sivakumar, Kushboo, Shobana, Suhasini Maniratnam and Aishwarya Lekshmi; TG Thyagarajan, senior producer who chairs CII’s Media and Entertainment Working Group; filmmakers Anurag Kashyap, R. Balki, Sriram Raghavan, Gayatri and Pushkar; and South Indian Drama , television and streaming business representatives.

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