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A Dubai-based PR consultancy predicts that by 2030, the rise of more augmented reality (AR)-based devices and apps will lead to the technology becoming mainstream and dominating smartphones.
Virtue PR makes predictions citing the latest trends and developments in the global tech landscape. The UAE’s leading PR and marketing firm is confident in transformative advancements in the development of immersive technologies such as AR, which could threaten the current dominance of smartphones and even lead to the latter’s demise in less than a decade.
Firas Sleem, CEO of Virtue PR, said: “Despite the many wearables announced today, smartphones remain the top-of-the-line devices we need in our daily lives. We still use our smartphones to surf the web, send text messages and make calls, take pictures and Video recording, finding directions, enabling live streaming, etc. But developments involving AR in particular are game-changing and may in the future replace and surpass the capabilities of smartphones. Powered by 5G networks, AR technology will transform our real world The ability to seamlessly integrate with the virtual world will have a huge impact and will be its main competitive advantage over today’s internet-based mobile phones.”
AR competition
“It’s for this reason that more and more tech companies are joining the AR race. The need for future-proof business organizations has never been more urgent, especially if they want to avoid the fate of Kodak, which along with smartphones It has lost its niche with the advent of . However, we can also consider the possibility that smartphones will still exist in 10 years but have limited use – just like landlines and fax machines today, they were lost in the digital age strength,” he added.
Facebook, Google, Microsoft, Samsung and Apple are some of the tech giants that are at the forefront of building more mainstream wearables and other tools powered by AR and other immersive technologies. AR and its applications are also being explored for major fields such as healthcare, education, entertainment, manufacturing, and industry.
Big industry players are expected to take it up a notch, with growing interest in the metaverse and mind-reading technologies, including those developed by Elon Musk’s Neuralink. Especially in Metaverse, which is expected to eventually converge for communication, work and play as envisioned by FB CEO Mark Zuckerberg, AR-based glasses will be the key to entering this immersive digital world, while Not a smartphone.
market size
Globally, the AR market size, valued at USD 17.67 billion, will grow at a CAGR of 43.8% between 2021 and 2028, according to a report by Grand View Research.
Sleem concluded: “We see many expectations for AR technology and we urge PR agencies in the UAE and the wider region to start taking these expectations into account when designing PR and communications strategies for their clients across industries. While opportunities abound, We also predict some major global challenges, including key issues such as privacy concerns and regulations. Manufacturers of AR devices should ensure that their technology, once fully rolled out, can be safely used by people for wider and faster adoption. “- arab trade news agency
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