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Arabian Travel Market (ATM), the leading travel event for inbound and outbound travel professionals in the Middle East, announced that “Working towards Net Zero” will be the official theme of ATM 2023.
The event took place at the Dubai World Trade Centre from 1-4 May.
ATM’s organiser RX (Reed Exhibitions) will be celebrating its 30th annual event by publishing a dedicated sustainability pledge, not only to make the ATM 2023 event more sustainable, but also as ATM strives to achieve net zero emissions, announcing 30 long-term goals and RX Global commitments.
Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “If the UAE and the wider Middle East are to achieve their net zero targets, given its share of regional economic activity, of course tourism will Play a vital role. Its growth potential.
“With COP27 in Sharm el-Sheikh this year and COP28 in Dubai in 2023, hotels, airlines, leisure resorts and all associated companies must start implementing their sustainability strategies. ATM 2023 is revealing our strategic path to net zero At the same time, it will provide an ideal platform for industry players to collaborate with sustainability experts and their peers on the challenge of achieving net zero.”
According to the World Travel and Tourism Council (WTTC) report, travel and tourism account for 8-11% of world emissions. The report also shows that 42% of travel businesses analyzed so far have publicly announced climate goals, 61% of travelers say they want to travel more sustainably in the future, and more than 80% plan to travel more sustainably in the future sex in their travels. year.
In addition, research by Skift and McKinsey found that more than 3,500 organizations worldwide have emission reduction targets in a variety of industries, including airlines, hotels, restaurants, and organizations that provide leisure and travel services. Air travel alone is projected to account for 12% to 27% of global emissions by 2050, and 40% of global travelers say they are willing to pay at least 2% more for carbon-neutral airfare.
“Combined with the challenge of reaching net zero, tourism activity is projected to surge 85% from 2016 to 2030,” Curtis added.
ATM 2023 will provide global travel trade professionals with a vision for the tourism industry in the years to come by sharing new and insightful commentary from experts from around the world, creating significant business opportunities over the four-day event.
Each year, ATMs highlight specific aspects of travel that are critical in determining the direction the industry is heading. The show will explore how innovative sustainable tourism trends will evolve and identify growth strategies for specific key verticals.
The ATM 2023 conference program was created specifically to address sustainability issues across the travel and tourism industry, with commentary from leading figures across industries including destinations, travel technology, airlines, cruise lines, hotels, car rentals and hospitality.
ATM 2022 attracted over 24,000 visitors and hosted over 31,000 participants across 10 halls at the Dubai World Trade Centre, including 1,600 exhibitors and attendees from 151 countries. – arab trade news agency
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