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The Argentine Football Association (AFA) and Dubai-based airline flydubai have announced a regional partnership.
The agreement will see both partners collaborate on marketing and branding opportunities through their channels over the next four months.
The Argentine national team, known as La Albiceleste, has played in five World Cup finals and is currently the Copa America winner, a team that has won 15 titles in its history. The partnership will make flydubai the regional partner of the Argentina national team and its preferred airline in the Middle East.
Over the next few weeks, AFA and flydubai will launch a series of events around this partnership that will showcase the most valuable assets of both brands. This includes players of the Argentine national men’s soccer team and a special event with the team during their training camp in the UAE capital, Abu Dhabi.
Claudio Fabian Tapia, President of the AFA, said: “We are very enthusiastic about this partnership with flydubai. The Argentine Football Federation is always looking for new experiences to improve the Argentine national team and the global Fan interaction and direct connection. Our partnership with flydubai will bring more football fans in the region closer to the Argentine national team and to participate in the exciting events of the World Cup in Qatar. Argentina has positioned itself as the leading federation in the world of football flydubai has been changing the way people travel in the region. We welcome flydubai as a new partner that will allow the AFA and the Argentine national team to connect with millions of fans in the region.”
Ghaith Al Ghaith, CEO of flydubai, said: “We are proud to be the regional partner of the Argentine Football Federation and the Argentine National Team. flydubai is committed to connecting people and that is what we do, bridging distances and erasing boundaries. This partnership celebrates these core values that we share with football.”
“We look forward to making it easy for more fans to travel to Qatar to cheer on their favourite teams and be part of the football atmosphere the moment they board our 30 matchday shuttle flight. We are delighted to support La Albiceleste, the team at flydubai wish them the best of luck in the biggest football tournament in the world,” added Al Ghaith.
Leandro Petersen, AFA Chief Commercial Marketing Officer, said: “The partnership with flydubai brings the Argentine national team closer to fans in the Middle East and allows them to be a part of the exciting World Cup atmosphere. “We are pleased with the potential of this partnership. We hope this brings our national teams, players and the thrill of the game closer to fans in the region, whether they travel from Dubai or through the flydubai network to the Doha Championships. The AFA is always looking for new A valuable partner to expand its global presence and flydubai will allow us to enter emerging markets with medium to long-term goals. We are excited to see how both brands can make the most of this partnership in the coming months full potential.”
For the upcoming World Cup in Qatar, flydubai will operate up to 30 daily matchday shuttles between Dubai and Doha. These matchday shuttles are offered in partnership with Qatar Airways and will provide fans with a convenient travel option to watch football matches from 21 November to 18 December. – arab trade news agency
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