[ad_1]
Singapore, November 3, 2022 /PRNewswire/ — ARTiSTORY, Museum of Fine Arts, Boston (MFA) and Changi Airport Group (CAG) have created an immersive Monet-themed location-based entertainment (LBE) installation to provide visitors with an unforgettable experience Singapore’s Changi Airport.
Winter scene in installation, photo courtesy of Changi Airport
The partnership brings curated “crafts” or licensed artworks to life through a 3-D interactive experience called “Monet: A Journey Through Four Seasons at Changi”. The installation at Changi Airport Terminal 2 uses audio, sensory effects, interactive activities and photo manipulations to provide the public with an innovative artistic experience.
As visitors wander along the installation’s designated path, they are transported into Monet’s world.They pass through the frigid village of Vétheuil in the northwest Paris In the winter part, wander around the sun-drenched promontory and the Cote d’Azur in the spring part. Tourists walk through Giverny’s poppy fields and lily ponds in the summer part and hike the rocky cliffs of Les Petites Dalles along the English Channel in the autumn part. In each season section, there are two Monet replicas and decorations and experiences inspired by Monet’s work.
This License-Based Entertainment (LBE) device is the MFA in Asia And showcase ARTiSTORY’s core capabilities of creating experiences and turning “artifacts” into commodities through digital storytelling. LBE connects organisations with licensed IP content for installations, galleries, pop-up booths and other innovative events and events.
Debra Lakind“This is an exciting time for MFA to see our collections transformed into interactive formats for audiences,” said Boston Museum of Art, Senior Director of Intellectual Property and Business Development. Singapore beyond. We hope this will be an unforgettable experience for global travelers. “
Pa Huixun“We are delighted to be partnering with ARTiSTORY and the Boston Museum of Art to create this immersive experience using Boston Museum of Art artifacts,” said CAG Landside Concessions General Manager. “These are the many ways CAG is trying to provide our travelers and visitors alike. A unique and unforgettable experience, giving the public access to art.”
Alice ChenARTiSTORY’s Country Manager and Asia Pacific Business Development Director commented: “The collaboration between Changi Airport and the Boston Museum of Art is a perfect example of realising ARTiSTORY’s vision of turning art into experiential entertainment for consumers around the world. We look forward to bringing More similar experiences to Asia in the near future. “
About the Museum of Fine Arts, Boston
The MFA brings together many worlds through the arts. Showcasing masterpieces from antiquity to modern times, our renowned collection of nearly 500,000 works tells the multifaceted story of the human experience—one that has a unique meaning for everyone.from Boston Visitors from all over the world, from locals to international travelers, come to experience MFA. Through art and audiences, the museum brings together different perspectives – uncovering connections, exploring differences, and creating a community where all people belong.Plan your visit mfa.org.
About Changi Airport Group
Changi Airport Group (Singapore) Private Limited Company (CAG) (www.changiairportgroup.com) was founded in June 16, 2009 The corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed July 1, 2009. As the company that manages Changi Airport, CAG undertakes key functions such as airport operations and management, aviation hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport and invests in and manages foreign airports through its subsidiary Changi International Airport.
as one of Asia’s The most connected international aviation hub, Changi Airport Link Singapore Fly to around 130 cities around the world, with more than 80 airlines operating more than 4,500 weekly flights.Multi-dimensional lifestyle destination Jewel Changi Airport opens April 2019, adding shopping and dining at Changi Airport’s more than 550 dining and retail outlets. As the most awarded airport in the world, Changi Airport has won more than 650 accolades for its consistently excellent airport staff service, passenger experience and safety standards.
About ARTiSTORY
ARTiSTORY is a global leader in the licensing of arts and cultural IP. Powered by a global team, ARTiSTORY works with global brands and retailers to increase sales revenue and brand awareness with a unique ability to “turn crafts into goods” and tell stories through digital content. ARTiSTORY partners with the world’s leading museums, galleries, science museums and libraries to license worldwide, including brands, retailers and manufacturers in all fields. https://www.artistorybrands.net
source artist
[ad_2]
Source link