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Arun Rao
Havas Sports and Entertainment, the sports and sponsorship vertical for Havas Media Group India, has appointed Arun Kumar Rao as Senior Vice President. He will be based in Gurgaon and report to R Venkatasubramanian, President of Havas Sports.
Earlier this year, Havas Media Group India relaunched the Havas Sports & Entertainment vertical to provide clients with opportunities by providing sports solutions and access to “high value” media and sponsorships.
Rao has over 20 years of experience in sports marketing and sponsorship, media advertising sales and marketing, strategic marketing, DTH and digital sales, business development, digital content development and acquisition. He has worked as an independent consultant helping brands, start-ups and sports clubs develop marketing and sales strategies and generate revenue through sponsorships. Before that, Rao worked with Indian Premier League (ISL) teams – Odisha FC and Delhi Dynamos FC, Dish TV, leading broadcast and print media networks – Discovery Networks, The Walt Disney, 9XM, Manorama TV, Fashion TV India ( FTV) and India Times Group. In addition to this, Rao has worked with leading advertising agencies such as TBWA India, Rediffusion and Percept Advertising and managed brands such as Bharti Airtel, Electrolux – Kelvinator, Birla Yamaha, NTPC Ltd.
“The team provides sponsors with strategic and innovative media solutions, including asset identification, distribution and maximizing return on media investment, as well as developing sports and entertainment IP, managing sports talent and producing and partnering with exclusive events,” the company said.
Mohit Joshi, CEO, Havas Media Group India, said: “Sport is a major driver in the media and marketing industry, and we want to help media rights owners optimize their assets with leading and emerging brands, and by providing services including digital, terrestrial and live Integrated media solutions, including experiences, together create unique engagement opportunities for brands that will help maximize returns and create meaningful connections with audiences. I look forward to Venkat and the team taking Havas Sports and Entertainment to the next level and welcome Arun to the Havas family.”
Venkatasubramanian added: “With the revival of Havas Sports and Entertainment and a host of major and emerging sports events in India, we are witnessing an exponential growth in sports marketing and brand sponsorship. Arun’s extensive experience will add a new dimension to the vertical and Accelerate our growth plans.”
“I am delighted to join the Havas Media Group India team and have the opportunity to expand Havas Sports and Entertainment’s expertise in sports marketing and sponsorship. I am excited to partner with meaningful brands from different industries, with leading and emerging sports Events work together to drive innovation and make meaningful changes. I look forward to a great match with Havas,” said Arun Rao.
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