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Aswaaq and Yazle reach digital advertising partnership

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Yazle, a global digital media company specializing in innovative and creative digital advertising campaigns, has signed an agreement with Aswaaq to offer exclusive digital out-of-home (DOOH) services at its retail stores in Dubai.

This is the first fully exclusive Digital Out of Home (DOOH) partnership focused on bringing quality and relevant advertising to the local Emirati community.

A pioneering local brand, Aswaaq offers a first-class retail experience in a friendly shopping environment. It has a widely recognized chain of retail supermarkets, supermarkets and shopping centers, online stores and a thriving e-commerce business.

Under the agreement, Yazle will provide digital advertising at the Aswaaq retail store in Dubai.

According to Yazle, retail giants are using digital out-of-home advertising for large-scale advertising while achieving high ad recall and brand association.

According to official data, the MENA DOOH market is expected to reach USD 53.81 billion by 2026, growing at a compound annual growth rate (CAGR) of 19.7% over the next five years.

Jamie Atherton, Managing Director of Yazle, said: “The DOOH landscape in the Middle East is evolving at an unprecedented rate, providing brands across all industries with meaningful and measurable connections with their target audiences.”

“We are delighted to partner with Aswaaq to help connect their local consumers with relevant brand advertisers. We believe this partnership is a win-win for all involved and look forward to growing our business together,” He says.

Mohamed Faraidooni, CEO of Aswaaq Properties, expressed his pleasure in developing DOOH with Yazle.

“Aswaaq has always been committed to excellence in retail and this partnership reflects our ongoing efforts. The Yazles solution will be a great platform for brand advertisers to connect and engage with our community,” he added.-TradeArabia News Service

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