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Arabian Travel Market (ATM), the leading travel event in the Middle East, has signed an agreement with international hotel group IHG Hotels & Resorts to become its Official Hotel Partner for ATM 2023.
The event will take place at the Dubai World Trade Centre from 1-4 May 2023.
IHG will officially host nearly 200 leading international media and key industry buyers from the UK, Germany, Spain, France, Italy, Israel, Turkey, India, the GCC, the US, Egypt and South Africa.
The agreement will enable IHG to showcase its IHG branded hotels in Dubai as well as voco Hotels, Crowne Plaza Hotels and Resorts and Hotel Indigo to top industry professionals representing luxury, leisure, MICE and business travel. In addition, IHG will be hosting the coveted Official ATM Party.
The theme of next year’s ATM Showcase will be “Working towards Net Zero” and ATM’s organiser RX (Reed Exhibitions) will be celebrating its 30th annual event with the launch of a dedicated sustainability commitment, not only making the ATM 2023 event more accessible Sustainability, and 30 long-term goals announced as ATM works towards net zero under the RX Global Commitment.
Haitham Mattar, General Manager, IMEA, InterContinental Hotels Group, said: “We are delighted to extend our long-term partnership with RX as a hotel partner for the Arabian travel market in 2023. We are particularly keen on the show’s theme ‘Working towards Net Zero’ as it is very Well aligned with IHG’s “Journey to Tomorrow” – our ten-year responsible business agenda focused on our people, planet and communities.
“This partnership provides an excellent opportunity for IHG to showcase our work on a range of far-reaching commitments to drive environmental and social change to meet the demand for sustainable accommodation for millions of guests around the world. needs.”
“As a regular global exhibitor at RX, we have seen tremendous foot traffic and interest at their multiple shows around the world, especially at the ATM show. The show’s success will be especially evident in 2022 as the world resumes face-to-face interaction, strong personal networks and long-term business relationships. The show provided a great backdrop for our launch of our new ‘IHG One Rewards’ programme, and we look forward to digging further into what we offer the Middle East in 2023 loyalty service,” Mattar added.
ATM 2022 attracted more than 24,000 visitors and hosted more than 31,000 participants in 10 halls at the Dubai World Trade Centre, including 1,600 exhibitors and attendees from 151 countries.
Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “The Arabian Travel Market is dedicated to the Middle East, where some of the most ambitious and exciting developments in the world are planned. The partnership with InterContinental Hotels Group provides An ideal opportunity to align one of the region’s leading hotel groups with our unrivaled events platform.”
“Official hotel partnerships are critical to the continued success of the Arabian tourism market, and the correlation between attracting quality buyers and delivering a quality hospitality hotel experience has been a major factor driving interest and ensuring the participation of key tourism industry professionals.” – arab trade news agency
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