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Creative Director of Balenciaga, Deng Magvasaliabroke his silence on the brand’s latest controversial ad campaign.
Gvasalia said: “I would like to apologize for the wrong artistic conception of the children’s gift campaign, and I accept my responsibility.” written in a statement Friday on Instagram. “It is inappropriate for children to promote items that are not relevant to them.”
“As much as I sometimes want to provoke thought through my work, I would never intend to do so with a subject as dire as the child abuse I condemn,” he added.
The famous creative said he needed to “learn from this, listen and work with child protection organizations on how I can contribute and help with this dire subject.”
It comes after the luxury brand faced backlash for featuring children with sexy teddy bears in a recent ad campaign.
Balenciaga President and Chief Executive Officer, Cedric Chabitalso released a statement on Friday that Share has restructured its image department to ensure full compliance with company guidelines.
The studio also confirmed Friday that it is dropping its previous lawsuit against the North Six production company and set designers. Nicholas de JardinsIn a separate spring 2023 ad campaign, it included a photo showing a Supreme Court ruling on child pornography laws.
Balenciaga had accused North Six and Des Jardins of “malicious, or at least extremely reckless” conduct in its ad campaigns, but a source close to North Six said good morning america On Monday, the production company only handled the logistics of filming and had no creative control or involvement in the event.
The company first responded to the blowback on Nov. 22, saying it “sincerely” apologized for the campaign.
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