BFL Group opens first mall in Motor City

Brands For Less Group (BFL), one of the largest retail leaders in the UAE, has opened its first mall in Dubai Motor City, which also houses the group’s first BFL flagship store.

A statement from the UAE retailer said the flagship store will offer its famous concepts such as Homes For Less, Toys For Less and Muy Mucho.

BFL Group will soon launch its new concept “Beauty For Less” as part of its vision and mission to provide a modern experience to all consumers, senior officials said at the launch.

The Beauty For Less boutique will soon open a stand-alone store in the center, alongside other premium products, and will provide customers with a comprehensive shopping experience through a range of beauty services and premium products.

BFL Mall is positioned as a one-stop area for customers, offering them a wide range of products from the highly anticipated BFL Group stores, as well as comfort, food and wellbeing. The centre will house the group’s independent Luxury For Less stores, as well as branches of Costa Coffee, HMC Clinic and Life Pharmacy.

In addition, the center has a designated space where children can have fun while their parents can shop.

As part of the shopping experience, the new BFL Café will also provide customers with a warm and inviting space to relax. With these new capabilities, the group intends to offer its customers an integrated, unique experience under one roof, offering a wide range of products while adopting the brand’s renowned low-price business model.

CEO and co-founder Toufic Kreidieh said the new BFL Mall is committed to providing its customers with a unique shopping experience through a wide range of innovative products and services. The centre’s overall offering also includes major recreational and leisure elements.

“In addition, we have added a new ‘Beauty For Less’ concept store to our existing store lineup, striving to provide customers with quality beauty products and services at the best prices,” Kreidieh said.

He added: “BFL Group is committed to delivering an integrated experience to our customers by bringing all our concept stores under one roof, which is an important milestone in our journey.”.-TradeArabia News Service