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Brand Dubai, the creative arm of Dubai Media Office, has released the sixth in a series of new #DubaiDestinations interactive guides, inviting residents and visitors to explore the city’s vibrant hotspots.
According to the Emirates News Agency, the latest guide “Plan your weekend in Dubai” lists a range of stores offering diverse experiences in Dubai’s trendiest districts, each offering a unique ambience and selection of events Wan.
The venues listed in the guide are representative of Dubai’s rich and diverse offerings, defining its unique destination experience. Areas featured in the guide include Jumeirah, Kite Beach, Dubai Marina, Dubai Harbour, Al Jaddaf, Dubai Canal, Al Quoz, Mina Rashid, Mirdif, Al Khawaneej, Al Wasl, Palm Jumeirah, Bluewaters, JBR, Nad Al Sheba and Al Pasha.
The guide is part of the latest installment of the #DubaiDestinations campaign, which invites local and international audiences to enjoy an epic summer in the world’s best city to live and visit. Running until the end of August, the campaign encourages residents and visitors to explore Dubai’s diverse range of leisure, dining, adventure and family-friendly activities that make the city a unique summer destination.
Fatma Al Mulla, Brand Executive, City of Dubai, said: “Our sixth interactive summer guide ‘Plan your weekend in Dubai’ was launched as part of the latest #DubaiDestinations campaign, allowing residents and visitors alike to discover a wide range of experiences, from From water adventures and sightseeing cruises to specialty cafés and avant-garde art galleries.
“This guide is your starting point to savor the city’s charm and vibrancy in an intimate new way. The guide is designed to help families plan their exploration of the city and make the most of trips to each hotspot. The latest guide allows residents and visitors Satisfy their urban wanderlust by visiting famous sights and discovering hidden gems.”
The first #DubaiDestinations summer guide lists 115 indoor destinations for kids, while the second lists 40 of the best summer camps. The third lists the top summer getaways, including hotels and theme parks, while the fourth lists a range of activities that will push your physical and creative boundaries, and the fifth lists the season’s top culinary delights experience and clothing choices.
All guides are available in English and Arabic and are accessible on Brand Dubai’s digital platforms, including its website branddubai.ae and Instagram account @branddubai.
The #DubaiDestinations campaign is being rolled out across digital, broadcast, print and out-of-home media to ensure it reaches a broad local and international audience. Brand Dubai is working with various stakeholders and the creative media community on the #DubaiDestinations campaign.
Key partners for the #DubaiDestinations campaign include Dubai Department of Economy and Tourism; Dubai Municipality; Roads and Transport Authority; Dubai Arts and Culture Authority; Dubai Sports Council; Dubai Ladies Club; Emaar; Dubai Holding; Nakheel Properties; Majid Al Futtaim Group ; and Merex Investment Office.
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