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Since the company was founded in 2013 with the groundbreaking launch of Tom&Serg, Managing Director Tom Arnel and his team at Bull&Roo have raised the bar and laid the foundation for the casual dining revolution in Dubai. For eight years, the company will continue its mission to become the leading global restaurant owner and create the concept of the future with a new name, Eat X.
Eat X It represents an infinitely possible mentality and pushes the company into a new era. Has some of the best real estate locations that Dubai has to offer, Eat X The team plans to break through the boundaries of modern catering and customize a brand new local dining experience, which is unprecedented in the world. Tom&Serg completely changed the industry with clear intentions and focused on specialty coffee and breakfast brunch scenes, and challenged the status quo. As the group plans to open a huge new restaurant space, this spirit will be overly promoted.
The new hotel group will launch more than 8 new venues in 2021 and 2022, and its positive characteristics have always been part of Bull&Roo’s DNA.This will continue as Eat X Create a concept of the future centered on climate, culture and community. Introduce the world’s first and develop concepts that will stimulate the development of the industry, Eat X The plan is to cultivate young talents, challenge the way we experience food, and inspire the future of culinary entrepreneurship.
“Rebranding means that our company is becoming older and smarter, focusing on solving problems to ensure that we can provide the absolute best customer experience. Eat X is headquartered in Dubai, an ambitious and inspiring city, and will only Encourage us to have big dreams. My team and I have new ideas about what is possible and dream about what the perfect Dubai restaurant might look like. Every restaurant we create is designed for the daily life of the city where we live Yes, as a proud UAE expatriate, I am honored to be able to participate in the movement to push Dubai’s catering industry to the world stage. 2022 will be the pinnacle of Eat X’s expansion, with the goal of becoming the most exciting and exciting ever seen in Dubai One of the exhilarating dining and entertainment experiences.” Tom Arnell, Managing Director Eat X.
Chef, founder and CEO of Eat X.
New position:
Encounter Coffee Meng
Common Grounds 3X new location
Byron Bathers Club
garden
guild
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