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Obviously, Chipotle Mexican BBQ It doesn’t lie when it says sustainability is a priority.
The brand recently revealed its latest project, which repurposes and recycles its recognizable brown napkins into a pair of cargo pants.
According to from Food and WineMexican food chain and Nicole McLaughlin For this project, one person was called ” the Internet“Favorite Upcycle Designer” with over 800,000 followers on Instagram. She previously made a suitcase out of an old winter jacket, a pair of shorts out of LEGO bricks, and even an undergarment out of a Canon camera strap.
In her new collaboration with Chipotle, McLaughlin was commissioned to make cargo pants out of the restaurant chain’s napkins — and she did.
A napkin turns into a stylish pair of cargo pants, and zippered legs turn them into shorts.
As reported by the media, the idea for the napkin pants stemmed from a social media joke, like the recently created Lemonade Scented Candle In the shape of the chain’s signature water glass, play to customers who fill their free water glasses with lemonade.
After Chipotle posted a photo-processed image Deluxe Napkin Shorts (Hand Wash Only) The product was quickly added to video game Roblox’s Chipotle Burrito Building Experience on Instagram back in 2021, and “quickly became one of Chipotle’s most popular virtual items on the platform,” said the brand’s chief marketing officer. Chris Brandt means that each Food and Wine.
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He also pointed out that the real—Life The napkin cargo zipper pants were inspired by the company’s Commitment to Sustainability.
He reportedly added: “With our commitment to sustainable food and fashion, Nicole is the perfect partner to help bring the ‘napkin overalls’ to life in a tasteful and responsible way.”
Official Chipotle Instagram account sharing photo of pants Earlier this week, there was also a video of McLaughlin sewing napkins together.
“Chipotle napkins are the only one to be upgraded to cargo pants @Nicole McLaughlin. Please don’t rub your ✋ on these. #ChipotlePartner. ”
McLaughlin also shared the photos on her own page, where she joked: “Wipe your hands on your pants!”
Unfortunately, Chipotle didn’t sell these pants, nor were they given away as part of the contest, which is your only chance to get a pair to create them yourself.
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