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The International Commercial Bank (CBI) has announced that it is the first bank in the UAE to launch a virtual location in Metaverse.
CBI, a UAE-based corporate and retail bank, the first bank in the UAE and one of the first early adaptation banks in the Middle East, has opened a virtual Metaverse location in Decentraland, the popular blockchain-based world.
Commenting on CBI Metaverse’s planned launch, Ali Sultan Rakkad Al Amri, CEO of CBI, said: “We are proud to be the first bank in the UAE and one of the first innovative banks in the Middle East to introduce Metaverse. Employees provide experiences that we believe are strong evidence of our unwavering support and belief in the nation’s vision to be a global innovation leader.
To keep up
“In order to keep pace in an increasingly digital economy and reinvent the customer experience from a digitally-driven perspective, we believe the financial services industry must take some brave and innovative steps, and we want to be part of this journey and be a first mover through immersive The Metaverse experience in the world. Our goal is to enhance the convergence of the physical and digital worlds, and we will continue to implement new digital initiatives and advanced technologies to better serve our customers.”
Metaverse is the next evolution in digital customer experience. This is a virtual world where people can interact, explore and access services as their own digital avatars. Metaverse is built on advanced technologies such as Augmented Reality (AR), Virtual Reality (VR) and Blockchain.
In CBI’s new Metaverse experience, the bank’s customers and the public can explore and interact with its vast array of digital content and materials. The space also features a lounge that showcases how CBI is committed to supporting the UAE’s strategic vision and aspirations for digitalisation and innovation.
CBI’s planned launch at Metaverse is in line with the UAE’s strong commitment to building a digital economy that includes the use of blockchain technology, virtual assets, artificial intelligence and mixed reality technologies in business settings and everyday consumer services. — arab trade news agency
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