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Cirque du Soleil Entertainment Group and Gamefam Unveil New Immersive World on Roblox

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Los Angeles, May 24, 2023–(Business Wire)–Cirque du Soleil Entertainment Group and Gamefam, a leading virtual world game developer, join forces to create Cirque du Soleil The first immersive experience on Roblox, the global immersive platform where millions of people connect and communicate every day. exist Cirque du Soleil Tycoon, Users can create their own Cirque du Soleil The universe is filled with performers, artists, sold-out crowds, and some of the most visually stunning shows in the Metaverse.

This press release features multimedia. Check out the full version here: https://www.businesswire.com/news/home/20230524005271/en/

Cirque du Soleil Entertainment Group and Gamefam Unveil New Immersive World on Roblox (Graphic: Business Wire)

Community members will have the opportunity to build and manage their own Big Top show, try their skills in interactive challenges and mini-games, hire acrobats, and build stages to create their own custom Cirque du Soleil Place.Inspired by Cirque du Soleil New touring performance “ECHO” explores the relationship between man and nature, and experience the fusion of whimsy and fantasy Cirque du Soleil details and brings together existing and new fans to see how Cirque du Soleil Make work. Roblox community members will also have access to unique virtual items, such as animal head masks inspired by real-life ECHO outfits, allowing them to customize their avatar and express their creativity in an authentic way Cirque du Soleil Fashion.

Cirque du Soleil Tycoon will channel the reach of global online platform Roblox for immersive shared experiences and rides Cirque du Soleil High-end entertainment expertise, creative DNA and a multi-generational fan base. Launching Cirque du Soleil’s first-ever digital experience on a major immersive platform like Roblox means a lot to us—like the connection-centric ECHO story, Roblox is all about bringing people together to create an This context also allows us to simultaneously provide millions of fans with coveted behind-the-scenes experiences, without distance or other physical constraints,” said Sébastien Ouimet, Head of Cinema and Immersive Entertainment, Cirque du Soleil Entertainment Group.

This unique experience supports Cirque du Soleil New Definition’s mission is to diversify its offerings beyond live performances by bringing its world-renowned creative development engine to the immersive world of Roblox and engaging fans old and new in unprecedented Metaverse experiences. “With the creation Cirque du Soleil Tycoonwe emphasize the increasing importance of expanding our portfolio of branded experiences in areas such as 3D immersive and cinematic entertainment, premium content, gaming, and more,” noted Nickole Tara, Chief Growth Officer, Cirque du Soleil Entertainment Group.

Ricardo Briceno, Chief Commercial Officer at Gamefam, added: “It’s an honor to bring one of the world’s most revered and magical attractions to Roblox, and invite the community to experience Cirque du Soleil beyond the physical Big Top. “Cirque du Soleil is another great example of how a well-loved brand can expand its reach and reach new fans where they spend their time every day.”

By leveraging Gamefam’s metaverse gaming expertise, Cirque du Soleil Designed to engage some of the more than 66 million daily active players on Roblox, attract new fan bases, and provide an easily accessible way for people around the world to experience the creativity and world of Roblox Cirque du Soleil. Cirque du Soleil Tycoon Available for free on Roblox starting Summer 2023 on most platforms and devices, including consoles, PCs, phones, and tablets.

About Cirque du Soleil Entertainment Group

Cirque du Soleil Entertainment Group is the world leader in live entertainment. In addition to producing world-renowned circus arts performances, the company applies its creative approach to multiple forms of entertainment such as multimedia productions, immersive experiences and special events. Cirque du Soleil Entertainment Group goes beyond its creations to have a positive impact on people, communities and the planet through its most important tools: creativity and art. Since its founding in 1984, it has inspired more than 378 million people in 86 countries on 6 continents. The Canadian company now employs more than 4,000 people, including 1,200 artists from 80 different countries.For more information on Cirque du Soleil Entertainment Group, please visit CDSentertainmentgroup.com.

About Gamefam

Gamefam, a leading metaverse game developer and publisher creating connected experiences with gaming communities and established brands, is building the next generation of pop culture franchises born from the metaverse. Our mission is to create vibrant experiences for an amazing community while we grow the next generation of mega-hit games and entertainment franchises from the metaverse. Gamefam operates the largest gaming network on Roblox, with more than 25 million daily game sessions and 115 million hours of monthly engagement across more than 30 live games in the company’s portfolio. Gamefam’s top franchises include Sonic Speed ​​Simulator, Twilight Daycare, Tower of Misery, Funky Friday, Ultra Power Tycoon, Starving Artists, Hot Wheels Open World, Easy Obby and Weapon Fighting Simulator. Gamefam’s experience also extends to Metaverse destinations, including operating three leading Minecraft servers and developing Fortnite’s top 40 maps. Headquartered in Los Angeles, the Gamefam team combines the business and production expertise of longtime branding experts and gaming industry professionals with the Metaverse’s top creators.For more information, please visit https://gamefam.com.

View source releases on businesswire.com: https://www.businesswire.com/news/home/20230524005271/en/

contact person

Kenneth Mintz
Gamefam
Kenneth@gamefam.com

Sonia Im | Taylor Nagata
A public relations office [for Gamefam]
gamefam@oneprstudio.com

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