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Cisco announced the appointment of Abdelilah Nejjari as its new managing director for the Gulf region. Based in Dubai, he will oversee all of the company’s operations in the UAE, Qatar, Kuwait, Oman, Bahrain, Yemen, Pakistan and Afghanistan.
Nejjari will be responsible for driving Cisco’s business growth and strategy, focusing on accelerating the digital transformation of customers in the Gulf region, and working closely with Cisco’s partner ecosystem.
Nejjari has over 20 years of experience in ICT and executive leadership, including over 15 years at Cisco.
go-to-market strategy
Most recently, he served as Cisco’s Partner Director and Chief Operating Officer for the Middle East and Africa, where he was responsible for planning and executing Cisco’s operating policy, go-to-market strategy and priorities in the region. He is also responsible for strengthening and nurturing Cisco’s relationship with its growing partner ecosystem.
Reem Asaad, vice president of Cisco Middle East and Africa, said: “Cisco is deeply rooted in the Gulf countries and our commitment to supporting the region’s digital transformation has never been stronger. I am confident that Nejjari’s expertise coupled with his leadership will greatly facilitate innovation in the region and delivering tremendous value to our teams, customers and partners.”
In his new role, Nejjari will support Cisco customers on their digital journeys, focusing on business agility, unified IT, hybrid work, and the move to cloud software and services, all with a seamless customer experience and end-to-end cybersecurity Base.
Nejjari said: “I am honored to have the opportunity to lead Cisco in the fast-growing Gulf region, where governments are taking the lead in advancing the knowledge-based economy. I look forward to building Cisco’s momentum across the region and supporting our customers and Partners realize the full potential of technology and accelerate their digital transformation.”- arab trade news agency
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