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Target Gen Z and millennials with hit series and movies
Los Angeles, December 16, 2022–(Business Wire)–Clix is a fast-growing digital “guru” of streaming movies, series and Clix original content, with a reported 99 percent of its 12 million global audience watching on mobile phones and tablets.1 The near-exclusive mobile act of targeting “what to watch” consumer demand in a sea of streaming content represents an industry first. According to Google Analytics, Clix users are migrating to mobile devices in large numbers to be the first to discover their favorite entertainment options before viewing them on any screen and platform.
“Our consumers, especially millennials and Gen Z, expect instant information about what to watch anytime, anywhere in an ever-changing environment,” said Clix founder and CEO Ed Sullivan. “Our users know that Clix works with The top streamers are allied to make it easier to find the best content to watch.”
According to Google Analytics, Clix’s 12 million registered users are adding nearly 800,000 US users each month. The company has a strong global audience, with about half of its new user traffic coming from younger, entertainment-focused audiences, such as those from India, the Middle East, Asia, and Western Europe.
“Everyone is walking around with a TV in their pocket—their mouth is asking, ‘What should I be playing today?’” says Stacy Jolna, founder and chief marketing officer at Clix, the creator of Media Disruption. A recognized industry disruptor from TiVo’s original executive team. You’re riding the subway, just bored in class, or group chatting about the hottest new series and movies.
“These key behavioral observations suggest that audiences are generally demanding additional control over how they navigate their entertainment consumption,” Jolna added. “Technology has taught us to expect instant gratification, and Clix provides ‘what to watch’ guidance, which saves time and the frustration of navigating through tons of product on streaming and other platforms. It’s about being in a time of chaos Provide clear information and make it easy and enjoyable for our consumers to watch.”
“Our video-centric streaming recommendations, ClixQuizzes on TV, movies and sports, and our growing shopping capabilities combine to create a personal connection for our viewers,” added Patricia Sullivan, Founder and Chief Creative Officer. “Our audience’s needs and desires are Clix’s guide to what we’ll come up with next. We know they don’t want to encounter more guides and grids in their search for an entertaining experience.”
Clix’s “What to Watch” approach combines artificial intelligence and machine learning with expert human editorial curation, exceptional script and cinematography, stellar acting and directing, all of which contribute to our recommendations as well as input from our Clix social community .
Ed Sullivan added, “Do the right thing for the consumer, and we’ll do the right thing for all stakeholders in the ecosystem!”
Focused on elevating the mobile, desktop and home screen entertainment experience, Clix is available on more than 80 long-running linear channels and platforms, including Roku, Apple TV, Amazon Fire TV, FreeVee, BoxOne and LG Smart TVs. The majority of Clix’s audience is Gen Z and Millennials, who prefer mobile devices for fast-paced “what to watch” updates.
For more information, please visit: www.clixtv.com
about clax,
Clix is a multi-platform streaming company integrating entertainment, technology and e-commerce. It’s free, reaches 120 million digital TV households, and is watched by more than 100 million monthly online viewers. It’s distributed across every screen of mobile, web, and home consumption: along with the company’s web, iOS, and Android distributions. Clix is featured in 80+ feature-length linear channels on Roku, Apple TV, Amazon Fire TV, FreeVee, Box One, LG Smart TV and all Plex TV channels. It features original entertainment, lifestyle, humor and sports programming from award-winning producers and emerging talent. Clix features social media influencers, celebrity athletes, chefs, comedians, esports commentators, adventurers and more. Its content ranges from Top Trends, Extreme Sports, Fashion & Lifestyle, Travel & Adventure, Funny, Food & Health, Fitness, Kids and more. Clix is also the champion of popular series and movies on major streaming platforms, making it easier for viewers to find what they want to watch and subscribe to leading streaming services. The Clix is also a promotional venue for feature films released in theaters. Clix is an immersive, direct-to-consumer brand experience where viewers can watch, shop and earn Clix cash rewards that can be redeemed for branded products or charities they support.
Clix Leadership Team
Edward Sullivan is the founder and CEO of Clix. As principal of Pittard-Sullivan, he has won multiple Emmys and Telly Awards for entertainment industry marketing and branding, which has launched and relaunched more than 200 channels worldwide, including CBS, ABC, Fox, HBO, Discovery Communications and DirecTV. Sullivan is the catalyst that drives audiences to specific shows and a network of distributors, studios, content creators and advertisers. His company also worked closely with Jolna to develop branding and Web-like interfaces for personal video recorder company TiVo and Microsoft’s WebTV.
Stacey Jonah, Founder and Chief Marketing Officer, multiple Emmy Award Winner for Journalism and Documentary, Cannes Lions and Peabody Awards. For three decades, he has stood at the crossroads of media and technology. As a founding executive team member of another successful industry disruptor, TiVo, Jolna helped drive the company from concept to a successful IPO and billion-dollar market cap. He served as Chief Marketing Officer, built the iconic TiVo brand, and provided a running point for investments in virtually every major media company. He previously served as Senior Vice President and General Manager of the News Corporation/TV Guide Digital Television Group. Before going digital, he was a successful broadcast journalism executive at Time Warner/CNN as Senior Vice President of Special Reports and Senior Executive Producer, where he launched the award-winning CNN Presents.
Patricia Sullivan, Founder and Chief Creative Officer, is an award-winning entertainment entrepreneur who has built multiple production and post-production companies from concept to multi-million dollar exits. A seasoned Hollywood producer, her innovative work has helped launch web and television shows around the world. Patricia’s movie trailers have propelled studios like Disney past the $100 million mark at the weekend box office. Patricia’s work has received top awards including ATAS (Emmy), New York Film Festival, Monitor, Belding, BDA, Houston Film Festival, Gracie and Telly.
1 Google Analytics
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contact person
Debra Sharon Davis
president
Davis Communications Group, Inc. (818) 519-20089
ddavis@davcominc.com
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