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Comcast is launching now tvA streaming The product targets what it calls “value-conscious consumers who want entertainment products.”
For $20 per month, the service includes more than 40 live channels, including select channels from the A&E, AMC, Hallmark and Warner Bros. Discovery portfolios, as well as from NBC, Sky and Xu Moxi.subscription Peacock Premiums are also included at no additional charge. TVs are now available to customers who pay for Comcast’s Xfinity-branded Internet service.
Comcast, a leading provider of broadband and cable TV, has been experimenting with various packages in recent years as video subscriber numbers continue to decline across the industry. Its Flex product, which is offered to Xfinity subscribers, bundles streaming channels for customers for free. A new joint venture with Charter Communications also aims to keep cord cutters in the fold.
Comcast Cable CEO Dave Watson unveiled the new service at an investor conference hosted by Wall Street firm JP Morgan, which is unique in that it combines linear TV, FAST and subscription VOD.inside Pay TV market, it’s most similar to Philo TV. Unlike other pay-TV outlets offered over the Internet, Philo has avoided carrying a sports network, which has allowed it to keep its monthly price at $25 as it has amassed nearly 1 million subscribers. Others in the pay-for-streaming space, led by YouTube and Hulu, had to raise their rates significantly as showrunners charged more, and their prices ended up being more than three times Now TV’s.
“With our company’s core content and connectivity, we are uniquely positioned to build and deliver a streaming entertainment product like nothing else today,” Watson said in a release. “Now TV is a great example of how our company puts its collective video together
experience, innovative technology and superior broadband services to deliver some of the best
Pack entertainment into one affordable steam package. “
Channels available when Now TV launches the service in the coming weeks include: A&E, Afro, AMC, Animal Planet, BBC America, BBC News, Comedy.TV, Cooking, Crime + Investigation,
Discovery, Discovery Life, Food Network, FYI, Great American Family, Great American Life, Get TV, Game Show Network, Hallmark Channel, Hallmark Drama, Hallmark Movies & Mysteries, HGTV, The
History Channel, Investigative Discovery, IFC, Justice Center, Lifetime, Lifetime Film Network,
Magnolia Network, Military History, MotorTrend Network, OWN, Pursuit, Recipe.TV, Science Channel,
Sony Movies, Sundance TV, TLC, Travel Channel, Vice, WEtv and The Weather Channel.
Access to the TV is now available through the Xfinity Stream app, including 20 hours of DVR and access to three concurrent streams.
On the other side of Comcast, Sky has been operating its own internet service called Now TV since 2012. It differs from the US service in that it has several tiers, including a premium tier with sports programming. Comcast acquired majority control of Sky in 2018 after launching a bidding war with Disney.
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