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Companies can deal with disruptive forces: executives

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The majority of executives in the UAE and Saudi Arabia (78%) are confident in their company’s ability to withstand disruptive forces.

Still, more than three-quarters (71%) believe that the frequency of disruptive forces will continue to remain the same or even increase over the next two to three years.

This is according to the AlixPartners 2022 Middle East Disruption Index, which surveys CEOs and executive leaders in the UAE and Saudi Arabia to examine their top business concerns and the impact of disruption on their organisations.

very effective

More than 70% of executives say their companies are highly effective in addressing disruptive forces in new or evolving competition or business models, regulations, policies or geopolitics, data and security, and environmental and social issues.

“Governments in the region, especially the UAE and Saudi Arabian governments, are at the forefront of innovation and have demonstrated pace, agility, vision and an action-oriented approach to meet future challenges. This model of leading by example at the highest level Sending a clear and encouraging message to businesses in the region to continue to pre-empt, adapt and even become disruptors in their respective industries and sectors,” said Simon Freakley, CEO of AlixPartners.

The survey highlighted that nearly three-quarters of executives in the UAE and Saudi Arabia (72%) are also struggling to identify which disruptive forces to prioritize. Business executives outlined three key areas of greatest concern:

biggest worry

Supply Chain Management: The majority of executives (70%) report that changing regulatory policies and growing geopolitical instability are causing supply chain disruptions, with half of businesses located in the UAE and Saudi Arabia addressing this through long-term solutions. a destructive force.

Workforce: Most companies (74%) have a strategic workforce plan, and nearly half (41%) are taking action beyond what is required

Digitization: Four in 10 (44%) executives say poor execution of the technology they invest in is the biggest challenge they face, with more than a quarter having comprehensive plans and employee training programs to effectively address digitization transformation.

“Faced with challenges unprecedented in recent years, and the pace at which disruptive forces continue to shape today’s businesses, leaders can no longer afford to wait and see. The best-performing companies continue to disrupt and reinvent themselves. Gabriel Chahine, Head of Middle East, AlixPartners, added, Businesses must control their own future or others will.

Based on its more than 40 years of experience helping clients manage local and global disruptions, AlixPartners has identified four key pillars for effectively responding to disruptions.

Disrupting the business before everyone else: Leaders need to have the courage to move away from time-tested but rapidly frayed business models and embrace a future-first mentality.

construction workforce

Build tomorrow’s workforce today: Build the workforce your business needs, not the workforce you already have. Leverage technology as a collaborator rather than a substitute, then create talent when it can’t be found.

Accelerate Digital Metabolism: Build higher digital IQ from the boardroom to the “shop floor” to help focus on business problems rather than technology itself.

Prioritize speed over perfection: an action mindset, planning less, doing more. By starting small and scaling quickly, leaders can make changes with a clearly communicated vision for positive outcomes. — arab trade news agency

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