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This year’s Abu Dhabi summer shopping and dining season lasted 10 weeks from June 17 to August 31, and was able to resist the impact of the COVID-19 pandemic by recording a significant increase in retail spending.
Under the leadership of the Ministry of Culture and Tourism-Abu Dhabi (DCT Abu Dhabi) industry promoters, Retail Abu Dhabi and Abu Dhabi Culinary, the use of Visa cards for summer activities achieved a record 56% year-on-year in 24 shopping malls Growth and 4,000 stores, according to Visa, a global digital payment leader and strategic partner for the shopping and dining season in Abu Dhabi.
“Supporting the retail and catering industry is a key task for DCT Abu Dhabi, and it plays a key role in promoting economic growth and consumer engagement throughout the emirate,” said Ali Hassan Al, Executive Director of Tourism and Marketing, DCT Abu HE Ali Hassan Al Shaiba said Darby. “We are pleased with the extraordinary results achieved. This successful seasonal event once again proves the strength of the Emirate’s retail and culinary industry and confirms DCT Abu Dhabi’s commitment to providing fascinating features in our ever-expanding themed promotions and events calendar Experience.”
This successful event witnessed a number of first promotional and interactive experiences in the region, including the summer of fashion, the summer of ice cream and the summer of discounts.
Highlights of Summer of Style include a stylist program featuring global trendsetters Anna Dello Russo and Anya Ziourova; a fashion dinner with music icon Rita Ora; summer courses, a full week of home styling and fashion workshops; and a series of luxury brands Exclusive works of, including Burberry, Dior, Fendi, etc.
Ice Cream Summer includes the region’s first ice cream laboratory pop-up store opened in Yas Mall, where “the most variety of ice cream on display” broke the Guinness World Record. The plan also includes a series of exciting new international regional brands such as Dyce, Pan-n-Ice and Eiswelt Gelato.
Abu Dhabi Culinary collaborates with more than 30 restaurants to provide exclusive summer menus, and collaborates with renowned chef Reif Othman and UAE culinary master Faisal as part of the “Food Forward series”.
Shahebaz Khan, General Manager of Visa UAE, said: “We are proud that our cooperation with DCT Abu Dhabi has been successful again. “We believe that consumers can choose the payment method they want, and the summer shopping and dining season in Abu Dhabi These great results show us that
This is what our increasingly savvy UAE consumers are after. Even if the prevailing trend continues to improve, providing rewards and a secure payment experience are still essential for retailers to thrive in the new’normal’. “
As part of our strategic partnership with Visa, we encourage customers to use Visa cards to spend AED 200 or more at all participating stores to have a chance to win a brand new car.
Etihad Airways joined the event’s partner network to provide shoppers with rewards, such as a prize of 4 million Etihad frequent flyer miles. This collaboration supports Abu Dhabi retailers and rewards loyal Etihad Guest Visa cardholders.
“Our collaboration with DCT Abu Dhabi reflects our continued enthusiasm to support the UAE’s tourism industry recovery and inspire consumers in the retail and culinary sectors in Abu Dhabi. The success of Abu Dhabi’s summer shopping and dining season and Etihad Airways’ The capital’s vision of becoming the ultimate destination for tourism, shopping and dining complements each other,” said Kim Hardaker, Head of Loyalty and Partnerships at Etihad Airways.
Various consumer offers and activities are conducted in accordance with best practice safety guidelines issued by local and global authorities, and in cooperation with the Abu Dhabi Department of Economic Development (DED Abu Dhabi).
“The Ministry of Economic Development of Abu Dhabi is keen to contribute to the success of DCT Abu Dhabi’s seasonal events, which have witnessed the participation of a large number of citizens, residents, tourists and tourists. Rabih Al Hajri, Acting Executive Director of Abu Dhabi Business Center said , We strive to promote the licensing procedures related to discounts and advertisements implemented by the retail sector to attract the largest group of shoppers.
To promote overall industry growth, a number of major new initiatives will be launched before the end of this year, including the semi-permanent Middle East, the region’s first creative and design festival; the return of the Abu Dhabi cooking season; and FUTR World, an innovative retail festival.
For more information on the upcoming Abu Dhabi Retail and Abu Dhabi Cooking Program, please visit:
www.retailabudhabi.ae
https://abudhabiculinary.ae/
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