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Continental has teamed up with Huda M Al Matroushi, the UAE’s first female car mechanic, to spread awareness to women about key car safety topics and how to handle road emergencies and basic car maintenance.
The partnership is part of Continental’s global commitment to empower women and achieve its Vision Zero goals: zero deaths, zero injuries, zero accidents.
Al Matroushi made history in her personal automotive journey, where she led a female-focused educational seminar that delved into her extraordinary achievements in a traditionally male-dominated industry.
dynamic exchange
Attendees also gained a comprehensive understanding of basic car maintenance and the importance of tire safety. The seminar facilitates a dynamic exchange of personal experiences and sheds light on the industry’s ever-evolving outlook.
Al Matroushi said, “Inspiring women to take control of their own vehicles and keep them safe on the road is a mission in my heart. Together with Continental, we seek to break down barriers and stereotypes to ensure women can excel in whatever field they choose.” Armed with knowledge and skills, we are moving towards a future where every woman feels confident and empowered while driving.”
The partnership with Al Matroushi is one of many unique initiatives Continental is taking to achieve its Vision Zero goals across the Middle East. The brand works with influencers, educational institutions, driving agencies and government organizations to instill these key messages in the region’s current and future drivers.
highest priority
“At Continental, safety is our top priority and we wholeheartedly support ground-breaking initiatives to foster a strong road safety culture throughout society. Our enduring partnerships with diverse stakeholders in the region provide us with We have formed the perfect team to help us achieve our Vision Zero goals in a unique and engaging way. Additionally, we strive to inspire women to play key roles in driving this safety-oriented culture,” said Karel Kucera, Managing Director, Continental Middle East.
Following an informative workshop, attendees had the opportunity to immerse themselves in the state-of-the-art AI Driving Hub. Created by the AI ​​Driving Metaverse Group, this cutting-edge simulator uses artificial intelligence to analyze a driver’s psychophysiological characteristics, utilizing biometric and sensor data, a digital twin, a patented motion platform and customizable road scenarios.
“We have been a part of Continental for many years and BestDrive supports the brand’s unwavering commitment to safety and empowering women as we put our customers’ safety first through our products and services, while also serving all communities The community provides ongoing support,” said Shaun Smith, Group General Manager, Al Masaood & Sons Automotive. — trade arab news agency
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