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Coya Dubai and Coya Abu Dhabi, the UAE’s most innovative, dynamic and popular lifestyle brands, said they would strengthen their art and design-centric DNA and launch their own NFT art collections.
Created by Dubai-based digital and NFT (Non-Fungible Token) artist Puja Tiwari, these two unique, eclectic, and compelling NFTs symbolize Coya’s growing commitment to supporting local, up-and-coming artists, as well as global Brand 10th Anniversary Celebration.
To help Coya connect with the local community, provide more benefits to its loyal guests, and continue to be one of the most fashionable lifestyle brands in the world, Tiwari’s colourful, whimsical and dreamy styles align with Coya’s own unique DNA Perfect fit.
Surreal and captivating
The surreal and captivating NFTs of Coya Dubai and Coya Abu Dhabi will be featured on Foundation, a creative playground for artists, curators and collectors to experience the new creative economy
Now celebrating its 10th anniversary since opening its flagship venue in London in 2012, Coya has embraced this new digital trend and taken its first steps into Metaverse.
Passionate about art, all nine Coya branches around the world already feature the work of local artists on their walls, and the exhibition changes quarterly to a different curator. By adopting NFTs, Coya Dubai and Coya Abu Dhabi add an extra dimension and extra immersion to their already fascinating art collection.
dreams and nightmares
Born in India, raised in Bahrain and now living in Dubai, Tiwari, aka @1800.Weirdo, her work is based on her vivid and refined dreams and nightmares. She initially started investing in art as a creative release from her corporate work, and now she thrives on the power and limitless possibilities of digital collage art.
To allow viewers to experience new and unusual feelings, such as longing to go to a place that doesn’t exist or missing someone they don’t really know, her work has been featured in prestigious NFT exhibitions in Dubai and Bahrain.
Tiwari said: “I am very excited and honoured to be partnering with Coya Dubai and Abu Dhabi to launch their first NFT collection. I believe the NFT space is truly the future of the creative industries and seeing a well-known and established brand like Coya embrace it It’s amazing with all the many wonderful opportunities and possibilities on offer. For me, creating art is like escaping from one portal to another dimension. I hope that Coya members and guests will be able to get the most out of my creations Having fun and being able to appreciate this world of mystical and whimsical ideas that I have worked so hard to bring to life. Coya is full of colors, patterns and otherworldly experiences and I think we are the perfect match. I look forward to seeing How we can continue to move the border forward together.”- arab trade news agency
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