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The Ministry of Culture and Tourism of Abu Dhabi (DCT Abu Dhabi) and Semi Permanent, a world-renowned creative experience company, announced the complete lineup of the region’s first creative festival, which will host a series of events from design, retail, branding, fashion and Global talent in the technology industry.
Tickets are now open Semi Permanent Middle East will be held in Manarat Al Saadiyat from October 14th to 16th, 2021. World-renowned performers will be invited to participate, including Oscar and Grammy Award-winning songwriter, record producer and DJ Mark Ronson, They will perform exclusive DJ suits. The event will also host a series of inspiring and immersive multi-sensory experiences, including the first international pop-up store opened by the famous New York restaurant and bar The Flower Shop; La Rosa SocialClub, which showcases famous contemporary American artists Works, including Kahlil Joseph, Ryan McGinley, and Johanna Jackson; and Turkish-American new media artist Refik Anadol, will showcase fascinating data-driven digital art works in a stunning omnidirectional LED format.
Accompanied by many outstanding creative talents in the Middle East, including musician Dana Hourani, artist Jason Seife, Les Benjamins founder and creative director Bunyamin Aydin, and photographer Hussain AlMoosawi will accompany this outstanding international lineup to add local flavor to the event.
“Our strategic partnership with Semi Permanent will unite international talents and cutting-edge powerhouses from all over the world in creative fields in Abu Dhabi,” said HE Ali, Executive Director of Tourism and Marketing at DCT Abu. Hassan Al Shaiba) said Darby. “This exciting new addition to Abu Dhabi’s increasingly diverse event schedule highlights the emirate’s role as a promoter and beacon of innovation in regional design, business and creative industries.”
Semi Permanent Middle East is planned around the theme of “BRIDGES”. It is the specialized retail department of DCT Abu Dhabi, a partnership between Retail Abu Dhabi and Semi Permanent (one of the world’s leading creative experience companies). The first Middle East event focused on unexpected combinations, collaborations and conditions, and provided game-changing new works throughout the creative and design ecosystem. Through keynote speeches, panel discussions, seminars and experiences, the world’s most prominent figures in business, design, creativity and technology will demonstrate how to build new bridges between industry peers and the complex global consumer matrix.
“Semi Permanent’s entry into the Middle East marks a very good lineup,” added Murray Bell, the company’s founder and executive creative director. “After 18 months of turbulent and remote, it is very special to bring together so many talents from the Middle East and all over the world. It will be an incredibly unforgettable experience.”
DCT Abu Dhabi’s ongoing Go Safe Certification program will continue to apply global safety and cleanliness standards to shopping malls, hotels, attractions, restaurants, theme parks and public places in the semi-permanent Middle East and the emirate.
General tickets for the Middle East Semi-Permanent Pass and Premium Pass, which will operate in Manarat Al Saadiyat, Abu Dhabi from October 14th to 16th, are now available https://semipermanent.com/events/middle-east-2021.
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