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This year’s Indian Premier League (IPL) is just around the corner! The match, to be played from March to May 2023, is the most watched event on the cricket schedule. Fans in the region will be able to access high-quality streams of their favorite games on the Noon app.
The online shopping platform has exclusive digital streaming rights for the IPL this year and next, and fans in the UAE, Saudi Arabia and Egypt will be able to purchase season tickets to watch uninterrupted high-quality video streams of all matches. They will also be able to access features such as English-language commentary and unique pre- and post-match analysis.
More details on subscriptions, including pricing, will be announced closer to launch.
Tanweer Anwar, VP Monetization at noon, said of the upcoming product launch: “This year will be a big one for noon. We are excited to bring new features and a richer and better experience to our customers than ever before. Key to retaining customers, increasing the number of times they buy from you, and making your commerce offerings more attractive.As we work on finding new and exciting ways to engage with customers, we are even more excited to see our sales Partners grow and succeed.”
noon’s IPL streaming service will give partners the opportunity to reach viewers on noon.com’s prime advertising space. Advertisers will also be able to book slots for 2023 and 2024, allowing for longer-term partnerships.
Anwar continued, “This is an opportunity for brands to increase awareness and engage with a highly engaged target audience by advertising on noon.com. Ads will be integrated into the viewing experience, allowing customers to click and go directly to the advertised product page or brand website. “
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