[ad_1]
Hotel owners can now enjoy significant cost savings of up to 33% while leveraging the world’s most respected hotel management company, says Cristal Group at the launch of its white label hotel solution in MEA and Asia.
Cristal Group is a world-class hospitality consulting, technology services, asset management and brand management firm that has worked with brands under the Hilton, Accor, IHG, Marriott and Wyndham Worldwide brands.
New Directions promises to provide local hotel owners and investors with unparalleled options to franchise world-renowned hotel brands for new and existing developments. All operations are then professionally managed by the Cristal Group – slashing costs while taking advantage of the worldwide respect and recognition of these outstanding global brands.
Building on its success in the hotel industry in Abu Dhabi, Saudi Arabia and Kurdistan, Cristal Group brings its “Lean to Excellence” business management into the day-to-day operations of these hotel partners, maintaining the highest design, construction and Operating standards at a fraction of the cost of larger chains.
Kamal Fakhoury, CEO of Cristal Group, said: “We are delighted to be at the vanguard of this rare opportunity to bring together the world’s most respected hotel brand with our operational acumen and local expertise.
“The white label partnership allows us to maintain flexibility and agility in terms of construction, procurement and staffing, which results in significant cost savings for investors. Our keen value engineering reduces expenses in all aspects of hotel management, from design and From construction to ongoing operating expenses, these are typically a third less than the major hotel brands.”
Continuing to build on the success of its existing hotel portfolio, the move into white label franchising will reinforce Cristal Group’s goal of becoming the premier business and leisure hotel operator in the Middle East, Africa and Asia. The four operating hotels in Abu Dhabi, Riyadh and Erbil have an annual turnover in excess of US$15 million by 2022.
The group’s flagship hotel, Crystal Abu Dhabi, has maintained an impressive occupancy rate of 93% or more since it opened in 2009, an enviable benchmark even at the height of the pandemic.
tailor-made approach
In launching this revolutionary white label consultancy in the Middle East, Africa and Asia, Cristal Group has recognized a gap in the market for bespoke hospitality solutions that offer real, measurable savings to investors while allowing them to Leverage the established brand recognition of the world’s most respected hotel chain.
“With our many years of experience in the region, we recognize that the local market is maturing,” Fakhoury noted. “In the US, more than 90% of properties are franchised, most of which are run under third-party organisations. In the UAE, almost 90% are managed directly, but owners are starting to realize that they can build Third-party operators work together to save a lot of money.”
“What we’re bringing to investors is a fantastic opportunity to work directly under our well-known brands, or align with an international brand at a fraction of normal operating costs,” Fakhoury said. and projects to ensure the highest returns while maintaining our standards of operational excellence across the board.” – trade arab news agency
[ad_2]
Source link