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according to a article Written by Ahmed Shabana, founder of early-stage venture capital fund Parkpine Capital – The entertainment industry is poised to reshape its business functions and facilitate secure, transparent and traceable crypto transactions.
cryptocurrency is becoming the go-to choice for the entire entertainment industry, and more specifically, the music industry.
Collaboration between cryptocurrencies and the music industry was unprecedented at first but has recently gained ground as more artists and labels join the crypto train. Some notable examples are Grammy-winning Nigerian entertainer Burna Boy and his collaboration with Chipper Cash, and prolific South African rapper; Casper Nyovest representing Bitcasino as an ambassador.
More crypto companies such as Roqqu, Luno, and Quidax are jumping on the music partnership bandwagon.
Cryptocurrencies have even made their way into music videos.in the latest hit “Cryptocurrency” by Kuami Eugene and Rotimi – They explore a futuristic sci-fi world where they mine cryptocurrencies individually and then cooperatively.
In this video, the leading African cryptocurrency exchange and financial platform, yellow card Get quoted and trade on the Yellow Card app.
Partnerships like this show the extent to which cryptocurrencies and the arts can integrate to emerge more powerfully in the entertainment industry.
Rachel Akalia, Regional Marketing Manager West Africa, Yellow Card said, “We see music as a special-purpose tool with the potential to drive information and acceptance of the everyday use of cryptocurrencies, helping the continent achieve financial freedom and prosperity.”
In addition to its alliance with Kuami Eugene, Yellow Card has also collaborated with Nigerian musician; Psycho YP, who featured the company in a recently released music video stronger Songs featuring Zlatan.
The company has other partnerships with Nigerian urban artists; Odumodu Avenue and Ghanaian artist; Stonevoy.
Through partnerships like this, Yellow Card hopes to encourage young people to embrace a new era of financial opportunity. This aligns with its vision of a continent that enables seamless financial inclusion across borders.
The possibilities are endless with cryptocurrencies, digitization and decentralized finance in entertainment. From smart contracts to automated payments, better organized cross-border teams and more, cryptocurrencies could be the key to unlocking a greater dimension of how entertainment is created and shared in Africa and the world at large.
As Kuami says in his song, with cryptocurrencies we are indeed at a new level.
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