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Ministry of Culture and Tourism – Abu Dhabi and UNESCO launch joint publication today Culture in the Age of COVID-19: Resilience, Recovery and Revivaloutlining the impact of the pandemic on the cultural sector since March 2020, and outlines the direction of its revival.
During the launch, it was also announced that 5th The Abu Dhabi Cultural Summit Edition will be held from 23rd to 25th October this year.
The report examines the impact of COVID-19 on all cultural sectors, highlighting that culture is one of the hardest-hit industries globally, with more than 10 million jobs lost in 2020 alone and a 20-40% decline in industry-wide revenue . The industry’s gross value added (GVA) also fell by 25% in 2020. However, online publishing and audiovisual platforms have experienced growth due to increased reliance on digital content during the pandemic, even as much of the industry saw a sharp decline. The publication also identifies key global trends reshaping the culture sector and proposes new integrated policy directions and strategies to support the sector’s recovery and sustainability.
“In response to the global crisis, we have identified major reforms currently underway around the world. The potential of the culture sector to drive social transformation and recovery across all development goals must be recognized and an integrated approach to revitalize the culture sector supported,” UNESCO said in a statement. said Ernesto Ottone R., Assistant Director-General for Culture.
“While the report highlights the impact of the pandemic on the global cultural sector, we are optimistic about how we can move forward as an international cultural community. More important than the findings themselves are the report’s recommendations in terms of direction and strategy, which The direction and strategy will better shape the industry as a resilient and sustainable one for future generations,” said HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi. ) Say. “Our partnership with UNESCO and Abu Dhabi’s role in preparing the report reinforces our commitment to developing solutions and policies to strengthen the cultural sector in the UAE and around the world.”
Shifts in cultural value chains
Using data from more than 100 industry reports, 40 expert interviews and economic analysis, the publication highlights the need for an integrated approach to restoring the cultural sector and calls for a redefinition of the value and support of culture as a more diverse and sustainable important foundation of society.
The report also highlights broader shifts in cultural production and dissemination, particularly due to the accelerated digitalisation of cultural products during the pandemic. Revenues from the global digital creative economy totaled $2.7 billion in 2020, accounting for more than a quarter of the industry’s total revenue.
Threats to cultural diversity and diversity of cultural expressions
The pandemic has proven to be a threat to cultural diversity. The increasingly precarious livelihoods of freelancers and cultural workers, coupled with the rise of already entrenched gender inequalities and socially disadvantaged groups, has led many artists and cultural professionals to leave the field, undermining the diversity of cultural expressions Sex. These inequalities, combined with regional differences, severely undermine the production and distribution of cultural goods and services. In Latin America, for example, 64% of freelancers in the cultural sector have lost more than 80% of their income due to COVID-19.
Redefining the place of the culture sector on the public agenda
The end of the pandemic presents an important opportunity to reposition culture on the public agenda and enhance its value as a global public good, the report said. It noted that the pandemic has led to a heightened awareness of the cultural sector’s social value and contribution to collective and individual well-being and sustainable development. In fact, in 2020, for the first time, culture was included in the G20’s policy discussions, with the report arguing that capturing global momentum is critical.
The report comes a year after UNESCO and DCT announced their global research efforts. They all explored how the cultural sector has not simply recovered but transformed, drawing on lessons learned during the pandemic. The publication’s launch and event also contributed to preparations for the UNESCO World Conference on Cultural Policy and Sustainable Development – MONDIACULT 2022, to be held in Mexico in late September 2022.
For UNESCO and DCT, this report represents a continuation of an ongoing collaboration on a series of strategic initiatives that support a shared commitment to advancing culture as a public good, protecting and promoting the diversity of cultural expressions, to achieve the Sustainable Development Goals by 2030.
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