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Abu Dhabi: The Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) and the Jordanian Tourism Authority signed a Memorandum of Understanding (MoU) on the Arabian Tourism Market this week. The MoU will unlock the tourism growth potential of Abu Dhabi and Jordan as cooperating entities, jointly supporting initiatives aimed at boosting tourism and cultural exchange, while creating more engaging experiences for tourists.
The MoU, a first-of-its-kind partnership, was signed by His Excellency Saleh Mohamed Saleh Al Geziry, Director, DCT Abu Dhabi Tourism, and Dr. Abdalrazzaq Arabiyat, Managing Director, Jordan Tourism. The MoU is a one-year agreement to strengthen tourism and economic cooperation, build dual-destination awareness, and drive increased leisure traffic in key markets through partnerships in trade and consumer events. The partnership also enables Abu Dhabi to emerge and build awareness in new markets as a leading global destination offering diverse and unparalleled experiences to tourists.
HE Saleh Mohamed Saleh Al Geziry, Director, DCT Abu Dhabi Tourismsaid: “We are delighted to announce our partnership with the Jordan Tourism Authority. This partnership brings together two unique destinations to promote international tourism, strengthen economic cooperation and foster cultural exchanges, which we believe will enable Both countries benefit.”
Dr. Abdalrazzaq Arabiyat, Managing Director, Jordan Tourism Authoritysaid: “We are extremely honored to enter into this partnership with Abu Dhabi, which marks an important milestone in celebrating our unique national heritage and strengthening our services to attract and welcome tourists from all corners of the globe to our unique destination. “The signing of this MoU presents a unique opportunity for Abu Dhabi and Jordan to jointly promote and market our diverse and unique national cultural heritage and enhance the offerings of both destinations to welcome people from around the world. tourists.
Under the MOU, the two entities will establish a robust system for the two destinations to exchange knowledge and market insights to promote tourism. Partnership initiatives include joint sales workshops and training, roadshows to increase partner engagement, cultural exchanges (including student exchange programs and loan of valuable artefacts to the Zayed National Museum), sharing tourism data and best practices to bridge Gaps and support drive investment destination decisions.
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About the Ministry of Culture and Tourism – Abu Dhabi
Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) promotes, preserves and develops Abu Dhabi’s status as a cultural and tourism capital. By partnering with organizations that position the emirate as a leading international destination, DCT Abu Dhabi strives to build an ecosystem where tourism, business and communities thrive.
DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We are committed to elevating Abu Dhabi’s status as a place of authenticity, innovation and unparalleled experiences, represented by its living tradition of hospitality, pioneering innovation and creative thinking.
About Jordan Tourism
Officially established in March 1998, the Jordan Tourism Board (JTB) is an independent public-private partnership dedicated to using marketing strategies to brand, position and promote Jordanian tourism products as a destination of choice in international markets. The strategies employed were adjusted to reflect the true image of Jordan’s tourism offering, namely cultural, natural, religious, adventure, leisure and MICE destinations.
As part of its marketing strategy, JTB plans and executes a comprehensive program of international promotional activities. The program includes active participation in trade fairs, trade seminars, trade and consumer roadshows, familiarization trips, press tours, brochure and multimedia production, and media relations. To achieve its objectives, the Jordan Tourism Board utilizes the services of 11 offices in Europe and North America.
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