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The ambitious plan follows a strong performance in 2022, thanks to an innovative, resilient and integrated culture and tourism sector. The growth roadmap to 2023 includes:
- The total number of tourism visitors increased to more than 24 million
- Community awareness of UAE heritage rises to 80%
- Up to 4 million visitors Abu Dhabi cultural relics
Abu DhabiUnited Arab Emirates, June 22, 2023 /PRNewswire/ — Ministry of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) today outlined a growth roadmap to 2023 that will promote, protect and advance Abu Dhabi Culture and tourism industry. Until then, innovation, resilience and consolidation in these industries drive strong performance in 2022.
His Excellency Saood Al Hosani, Deputy Minister
DCT Abu Dhabi infographic – 2022 highlights
In conversation with members of the media, HE Saoud Al HosaniThe Deputy Minister of Culture and Tourism of Abu Dhabi emphasized that culture is at the heart of Abu Dhabi’s plans and highlighted the role culture plays in creating innovative and resilient communities. As part of its strategic objective to foster a strong national identity, DCT Abu Dhabi continues its mission of promoting and disseminating the UAE’s heritage and cultural identity.
His Excellency Saood Al Hosani, Undersecretary of DCT Abu Dhabi, said: “Culture is at the heart of everything we do and we have bold and ambitious targets for 2023 to promote, preserve and grow the cultural and tourism sectors Abu Dhabi. We are proud to share some of our 2022 results, which powerfully demonstrate how we are re-igniting our growth engines, driven by these resilient sectors, visionary leadership and key partnerships across the creative industries.
“We are making progress Abu Dhabi Create new jobs and career opportunities, promote the development of the cultural and creative industries (CCI) as a whole, while promoting the flourishing development of business and leisure tourism.our purpose is to share Abu Dhabi Collaborate with the world to enrich lives,” he added.
Plan 2023: Enriching Lives, Enabling Growth
The Abu Dhabi Department of Culture and Tourism focuses on promoting and preserving culture, building on the legacy of the late Sheikh Zayed, the founding father of the UAE, to strengthen national identity, develop talent, raise awareness of Emirati traditions and values, and develop A strong and innovative cultural landscape.The Department continues to develop policies to protect Abu Dhabi heritage, museums and cultural sites in the emirate, and curates visual and performing arts programs that attract diverse audiences from the UAE, the region and around the world.
DCT Abu Dhabi sees culture and tourism as important drivers of the country’s social and economic progress, and the sector’s support for CCI reflects its commitment to building a diverse, vibrant and sustainable economy for the emirate.
As CCI’s custodian and in collaboration with its partners, DCT Abu Dhabi will support the creation of more than 300 jobs in the fast-growing video game industry. The target will include more than 20 new companies with significant expansion potential to boost the UAE capital’s successful gaming and esports ecosystem.
DCT Abu Dhabi also promotes and preserves the Arabic language, ensuring that many of its initiatives are rooted in the emirate’s land and environment. The Abu Dhabi Arabic Language Center (ALC) continues to support Arabic proficiency in the UAE community, while promoting the development of Arabic publishing through key projects such as Kalima and Esdarat. ALC Abu Dhabi’s 2023 target to attract book fair and festival attendance has also been raised.
“All of these initiatives help strengthen our position as a key platform for culture and creativity where thought leadership, cross-cultural exchange and innovation thrive. Most importantly, we are proud to continue to grow the major museums Abu Dhabi, such as the Zayed National Museum, Abu Dhabi Natural History Museum and Al Ain Museum, while also hosting cultural events such as the upcoming Abu Dhabi Cultural Summit later this year. For our sixth edition, we will once again bring together leaders from the arts, heritage, media, museums, public policy and technology to explore how culture transforms societies and communities around the world. His Excellency Al Hosani added.
Ambitious tourism goals
In support of the department’s aim to welcome more than 24 million visitors by 2023 (18 million in 2022), the number of destinations continues to grow with a number of new attractions recently opening, such as Sea World Yas Island, Abu DhabiPixoul Gaming, Adrenark Adventure and Snow Abu Dhabi to inspire visitors to return and ensure they experience it all Abu Dhabi must provide.
experience Abu DhabiDCT Abu Dhabi’s destination brand is establishing the emirate as a year-round destination, offering exciting, inspiring and rejuvenating experiences for visitors to explore at their own pace.This includes showing emirates Abu Dhabi “Oasis of Life” ainproviding an authentic experience for local tourists and cultural explorers.
Throughout 2023, “Experience Abu Dhabi” will cover more than 40 international markets through 22 creative activities.As part of these efforts, Experience Abu Dhabi has launched a series of market-specific events in 2023, including the GCC’s first Arabic-language event video starring an Arab Ahmed Helmi and Mona Zakiand signed a two-year brand ambassador agreement with the Bollywood star, Ranveer Singh struck a chord with Indian audiences.
Abu Dhabi Year-round events and experiences are concentrated in the action-packed Abu Dhabi calendar, including family-friendly entertainment and concerts, complemented by collaborations with global IP partners including UFC, NBA and Formula 1. This also includes seasonal retail festivals, a rich food scene and other drivers of growth and traffic.
2022: A year of successful initiatives in culture and tourism
DCT Abu Dhabi has released details of visitor figures for 2022 in the department’s forthcoming annual report, underpinning how Abu Dhabi It received 18 million tourists throughout the year, an increase of 17% over the previous year, as part of the recovery from the epidemic.Growth in domestic and international tourism indicates growing awareness Abu Dhabi Serve as a destination and broad attraction for year-round cultural experiences, entertainment, sporting events, trade shows and international roadshows.
To highlight the importance of culture in building strong and innovative communities, UNESCO and the Abu Dhabi Cultural Center jointly published Culture in the Time of COVID-19: Resilience, Recovery and Revival, an overview of the The impact of the pandemic on the cultural sector since the outbreak. March 2020and outlined the direction and strategy for its revival to better shape the industry into a resilient and sustainable one for future generations.
DCT Abu Dhabi organizes major exhibitions and an impressive range of visual and performing arts programs across its different museums and cultural venues, and welcomes over 245,000 students to learn about Abu Dhabi cultural scene.
Fulfilling its mission to raise awareness of the UAE’s heritage, the ministry inscribed two new intangible cultural heritage items on UNESCO’s Intangible Cultural Heritage List, including the ancient art of camel calls and date palms, and continues to organize major cultural Events and festivals such as Abu Dhabi Arts Festival, Al Hosn Festival, Craft Festival, Maritime Heritage Festival and more Abu Dhabi and Al Ain Book Fair.
The department also announced the opening of the Abu Dhabi National History Museum to the world with an introductory exhibition themed on the 67 million-year-old Tyrannosaurus rex ‘Stan’. Emphasizing the museum’s role as a scientific research institution, the department provides educational resources to help people understand the evolving story of our planet, from an Arabic perspective, and aims to inspire a lifelong passion for the natural world in visitors of all ages.
DCT Abu Dhabi then set the anticipation for the launch of teamLab Phenomena Abu Dhabi with an immersive art installation that engaged visitors in an active digital art experience.
2022: Boost tourism Abu Dhabi
DCT Abu Dhabi confirmed the growth in leisure and MICE tourist arrivals, revealing a hotel occupancy rate of more than 70% in 2022, surpassing hotel occupancy in 2022. middle East Average. Hotel overnight guests rose 24% to 4.1 million compared to 2021, while each visitor stayed an average of three nights, resulting in a massive 18% year-over-year revenue per available room increase compared to 2021.
Reputed as a global business center, Abu Dhabi Strengthening its position as the destination of choice for business events, it will host more than 600,000 MICE visitors in 2022 and host 1,210 MICE events, showcasing its world-leading venues, hotels and supporting facilities.
The increase in MICE events is driven by DCT Abu Dhabi’s revamped Abu Dhabi Advantage 2.0 programme, which offers event organizers a unique opportunity to capture destination-driven value by providing bespoke destination support. All this has ensured the emirate’s status as a regional center for doing business.
Regarding the future of the emirate’s conventions and events, the Abu Dhabi Authority for Culture and Tourism (DCT Abu Dhabi) recently won the bid to host the World Trade Organization’s 13th Ministerial Conference (MC13).Further positioning for the biennial event in the UAE capital for the first time Abu Dhabi As the destination of choice with the capacity and scope to host globally significant conferences.
DCT Abu Dhabi continues to work closely with Miral, Etihad Airways, ADNEC and other MICE partners to attract more conference and incentive groups to the emirate, Abu Dhabi Recently rated as a top middle East The city where the International Congress and Convention Association (ICCA) hosts its association meetings.
About the Ministry of Culture and Tourism – Abu Dhabi:
Ministry of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) Driving Sustainable Development Abu Dhabi Culture and tourism and their creative industries contribute to economic progress and to the realization of Abu Dhabi Broader global ambitions. By partnering with organizations that position DCT Abu Dhabi as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of DCT Abu Dhabi’s potential, coordinate efforts and investments, deliver innovative solutions, and leverage Best tools, policies and systems to support culture, tourism and creative industries.
DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape.We are committed to enhancing Abu Dhabi A place of authenticity, innovation and unparalleled experiences, reflected in its heritage of hospitality, pioneering initiatives and creative thinking.
More information about the Ministry of Culture and Tourism – Abu Dhabi and destinations, please visit: Detabu Dhabi and visit website
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Source: Abu Dhabi Department of Culture and Tourism
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