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Following the platform’s continued success across multiple locations in Dubai, the Abu Dhabi edition will support restaurants serving new and existing customers
The new website features beloved Emirati brands including Cali-Poke, Go! Greeks, Go! Healthy, The Lighthouse, and Simple Burger. Additional brands such as Nourish, Bowlful and Fuchsia Urban Thai will be launched in the coming months.
The expansion marks a major milestone for the company, which was one of the first to launch off-site kitchens in the UAE in 2017
Abu Dhabi, UAE: Deliveroo UAE announces the launch of its first Editions website in Abu Dhabi. The new site in the capital will open up a series of new neighborhoods for restaurants to expand their delivery radius. As well as expanding its range of restaurants through Editions, Deliveroo is also bringing some of Dubai’s favorite brands to the capital for the first time.
Deliveroo Editions, the company’s revolutionary platform for the food and beverage industry, offers customers in Dubai and Abu Dhabi a wide range of culinary options. Launched in 2017, Deliveroo Editions was one of the first concepts of its kind to be brought to the UAE market. Over the years, Deliveroo has gone from strength to strength, leading the way in the takeaway-only kitchen industry. Following the success of the Editions site in Dubai, the Abu Dhabi expansion marks a major milestone for Deliveroo, which has refined its Editions model over the past 6 years.
Featuring 10 super kitchens, the new Editions site will house a range of restaurant partners as well as a growing rotation of virtual brands, offering unique dining options to the capital’s residents. Foodies in Abu Dhabi can now choose from a wider selection of food and order some of their favorite brands on Deliveroo. The first Editions station in the capital will cover a range of areas including Al Reem Island, Al Maryah Island, Al Etihad, Al Hosn, Al Bateen all the way to Al Mushrif, Al Seef Village, Khalifa Park, Abu Dhabi Hills and Zayed Sports City to name a few.
The new Editions site in Abu Dhabi will house a variety of popular local brands and international concepts that continue to thrive in the UAE’s vibrant F&B scene. Restaurant concepts currently operating at the location include The Lighthouse as well as Cali-Poke and Simple Burger, the first to enter the Abu Dhabi dining scene. Joining them is the virtual concept Go! Greece and go! healthy. Other beloved brands will be making their way into the capital’s diverse dining scene with Editions, including Nourish, Bowlful and Fuchsia Urban Thai, which will go live in the coming months.
Strategically located in the heart of the capital, Abu Dhabi’s first Editions site will cover a growing number of residential and business locations within the catchment area.
In addition to providing customers with a wider variety of dining options, the expansion is designed to benefit both restaurants and passengers.
Dining room
By design, the Editions concept is a delivery-focused model that facilitates the expansion of restaurants into new areas without investing in brick-and-mortar locations. Just like they do in brick-and-mortar locations, restaurants use their own expert and highly professional chefs, with the help of Deliveroo’s state-of-the-art kitchen infrastructure and rider network, to serve more customers the same restaurant-quality goods.
driver
With the launch of the new Editions website in Abu Dhabi, more jobs will be created for riders who will be able to take orders in restricted areas. By design, Editions sites are optimized for delivery, resulting in increased efficiency and reduced delivery times. More deliveries lead to higher earnings for riders, demonstrating the opportunity Deliveroo’s latest launch brings to the UAE economy. All Deliveroo’s Edition sites are also hubs for agency riders to rest and refill their water bottles.
Ziad Zein, Commercial and Growth Director at Deliveroo, said: “The launch of our first Editions website in Abu Dhabi marks an exciting milestone for Deliveroo in the UAE and we are proud to bring some of the country’s most beloved brands to greater Multiplayer in the capital. Deliveroo Editions is an innovative platform that has proven to be a huge success in Dubai since its launch in 2017. We have come a long way since then and we feel we are ready to bring the platform to Capital, it’s an exciting market to own.”
Operations teams operating across the site work closely with restaurant partners to ensure all deliveries from these locations meet Deliveroo and our partners’ standards. With a complete infrastructure dedicated to delivery, they ensure fast dispatch and delivery times, and minimize the chance of errors, thereby generally increasing customer experience and ultimately increasing loyalty.
About Deliveroo:
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 176,000 of the most popular restaurant and grocery store partners and approximately 150,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London with offices around the world. Deliveroo operates in 10 markets including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the UK.
For more information on Deliveroo, visit the corporate website at https://corporate.deliveroo.co.uk/.
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