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du from Emirates Integrated Telecommunications Company (EITC) announced commitment to a new digital transformation initiative to enhance customer experience and maximise their business and operational capabilities.
The initiative, in partnership with Netcracker, Accenture, HPE, Arimac, Tata Consulting Services, Tech Mahindra and ATOS, is the first step in one of du’s major transformations and a major milestone in the organization’s transformation journey, aiming to achieve a goal of becoming a , the region’s leading digital telecommunications company has contributed to the transformation agenda of the UAE leadership.
Digital transformation initiatives will use next-generation technologies to improve customer, product and channel experiences. The program is designed to address service interruptions and technical failures as customers expect higher service levels and better advice.
The program will also facilitate the introduction of new services that leverage new technologies, facilitate world-class experiences, improve reliability, and enhance stable systems and resilient platforms. du intends to move its customer base to a modern and stable platform that can deliver these enhanced features and experiences.
Fahad Al Hassawi, CEO of du, said: “This is one of du’s largest digital transformation initiatives to date, going beyond transformation to build a future-ready holistic network from scratch. As a digital telco, our goal is to provide all the services that our customers are using and expect to use, and to make the most of what emerging technologies have to offer. We are excited and proud to work with our partners to pave the way for change and transformation, and to provide services that will shape us Innovative solutions for the digital future.”
“Achieving the digital transformation that du aims to achieve is a joint effort of all partners,” said Giampiero Terzi, managing director of Accenture’s Middle East Communications, Media and Technology Practice. “Our deep industry experience and expertise in innovative technologies enables Accenture to address du’s business priorities with state-of-the-art integration and security capabilities to deliver a customer-centric experience for an evolving digital future, and to improve functionality and reliability.”
Benedetto Spaziani, General Manager of Netcracker, added: “Netcracker is proud to play a key role in transforming du’s digital future through our BSS and customer experience solutions. du is raising the bar for delivering exceptional customer experiences and we are proud to be part of this part of a journey.”
du’s new plans further accelerate its evolution into a digital telco, further strengthened by the recent opening of a new Headquarters (HQ) in Dubai Hills, which supports the company’s growth strategy as its ongoing transformation agenda a part of.
Complementing du’s strategic growth plan, the plan will enable telcos to reduce time-to-market, customer experience and engagement, and avoid customer and service disruptions. As a result, du will be able to offer customers a wide range of differentiated services that will add value to their lives and redefine customer service in the country, the company said. – TradeArabia News Service
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