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According to the latest figures from the Dubai Department of Economy, Dubai attracted 7.12 million international overnight visitors between January and June 2022 (the first half of the year), an increase of more than 183% in tourist arrivals compared to the 2.52 million tourists who visited Dubai during the same period in 2021 . Tourism (DET).
According to the Emirates News Agency, WAM, this positive trend in the first half of 2022 puts the city firmly on track to achieve its tourism goals for 2022 and beyond, and further strengthens its position as an international destination of choice.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, said: “Sheikh Mohammed bin Rashid, Vice President and Prime Minister of the UAE and Ruler of Dubai · His Highness Al Maktoum’s vision to make Dubai the city of the future and the world’s best place to live, work and invest has led to a resurgence in Dubai’s tourism industry. The growth in tourists reflects the resilience and dynamism of the emirate’s economy. His Highness’s vision helped Dubai has built a strong and stable economic foundation and a vibrant business ecosystem, making it a leading global hub for diverse industries. Rapid growth in international tourist arrivals puts Dubai on track to achieve its ambitious goal of becoming the world’s most visited hub The largest destination. In the coming years, Dubai will continue to grow further as a destination that offers extremely attractive value to international travelers.”
The number of tourists recorded in the first half of 2022 is close to the figures for the first six months of 2019, when 8.36 million tourists arrived in Dubai. Given the impact of unprecedented challenges and other macroeconomic factors on the global economy and tourism, the emirate’s ability to quickly return to near pre-pandemic levels is all the more remarkable.
Regional Market Share From a regional perspective, Western Europe accounts for a large share of tourist arrivals, accounting for 22% of total international tourist arrivals in the first six months of 2022. MENA and GCC continued to make an impact, together accounting for 34% of total international tourists and highlighting Dubai’s strong appeal to tourists from surrounding markets as a trusted and preferred destination. These regions are followed by South Asia with a 16% share, with Russia, the CIS and Eastern Europe together accounting for 11% of total tourists in the first half of 2022. The wide geographic distribution reflects Dubai’s strategy of diversification, which aims to mitigate the risk of over-dependence on any one region from a wide range of countries and tourist groups, and emphasise the success of destination marketing campaigns, delivering tailored messages through dedicated audience-specific platforms.
World’s Highest Hotel Occupancy Rates In the first half of 2022, Dubai’s hotels of all types performed exceptionally well across all hospitality industry metrics. The average occupancy rate in the hotel industry from January 2022 to June 2022 is 74%, one of the highest in the world, compared to 62% in the first half of 2021, a difference of 12 percentage points, and only lower than in 2019 An occupancy rate of 76% registered during the pre-pandemic period in the first half.
Notably, this was achieved despite a 19% increase in room capacity compared to the same period in 2019. As of June 2022, Dubai’s hotel inventory includes 140,778 rooms in 773 hotels, while 118,345 rooms are available as of June 2019, a total of 714 establishments. Meanwhile, the total number of hotels in the first half of 2022 increased by 8% compared to the first half of 2021, underscoring the continued strong investor confidence in Dubai’s tourism industry.
The hospitality industry has outperformed pre-pandemic levels in all other key metrics—nights stayed, average daily rate (ADR), and revenue per available room (RevPAR). Dubai hotels provided a total of 18.47 million room nights in the first six months of the year, a year-on-year increase of +30.4% and +18% over the pre-pandemic period in the first half of 2019, generating 15.71 million room nights.
In addition, the ADR of AED 567 ($154) in the first half surpassed the ADR of the first half of 2021 (AED382) and 2019 (AED444), representing an increase of 48.5% and 28% year-on-year, respectively. The strong performance of the hotel industry was also reflected in the growth of RevPAR – which surged more than 76% compared to the first six months of 2021 (AED417 vs. AED237) and 24% compared to the pre-pandemic period of 2019 (RevPAR of Dh336). Ram). According to hotel analytics firm STR, Dubai’s RevPAR ($147) ranks third globally, behind Paris ($195) and New York ($172).
Dubai’s enduring global appeal The latest figures show Dubai’s enduring appeal as a must-visit destination, further validating Dubai’s No. 1 global position in the 2022 Tripadvisor Travellers’ Choice Awards. It remains one of the most popular cities for international tourists at a time when most global destinations are reopening for travel, business and events.
The encouraging industry performance is largely attributable to the resounding success of the six-month Expo 2020 Dubai, which attracted over 24 million visitors by the end of March 31 this year, and the continued support of domestic and foreign partners to showcase Dubai as a A safe, open and accessible destination for diversity. A range of festivals, leisure and business events including Dubai Shopping Festival, Dubai Food Festival, Gulf Food Festival and Dubai World Cup. World Government Summit, Binance Blockchain Week, Dubai Desert Classic, Dubai Duty Free Tennis Championships, Gulf Foods, Dubai International Boat Show and Arabian Tourism Market also contributed to the growth.
Global events take Dubai to the world In addition to hosting global gatherings and events that showcase the diversity of the destination, Dubai continues to attract a global audience through international events and in-market trade events, highlighting its status as a destination of choice. This includes the “Gifts of Dubai” campaign, which promotes the city’s attractions through a series of film-style trailers featuring stars from Hollywood and Bollywood.
Marketing campaigns in key international markets have also been intensified to showcase the city as a preferred summer destination, particularly with a rewarding ‘live more, one less’ summer campaign to attract travellers and families to Dubai, in addition to The ongoing Dubai Summer Surprise Festival.
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