Dubai-based SaaS Platform Reluna Set to Transform Wealth Management in the Middle East
Dubai, UAE – Reluna, an innovative Software-as-a-Service (SaaS) platform, is set to revolutionize wealth management in the Middle East by simplifying real-time data collection and streamlining operations for asset managers, family offices, and investment funds across the region. The name ‘Reluna’ is a tribute to local culture, combining “Re” to reflect renewal and “Luna” meaning moon—symbolizing guidance, clarity, and providing a digital twist to traditional values.
Initially developed within an asset management firm, Reluna began operating independently in 2022. Since then, it has evolved its robust platform to address critical gaps in the regional finance sector, notably fragmented data handling and inefficient communication between front-office and back-office teams. By aggregating and automating data processes, Reluna enables wealth management firms to enhance decision-making, streamline operations, and significantly improve efficiency.
“Our goal is to empower wealth management companies by providing immediate access to accurate, aggregated data,” explains Anastasia Bronina, Reluna’s Chief Executive Officer, who is leading the platform’s regional expansion. “The Middle East market is dynamic, and the demand for agile, reliable data solutions has never been higher. Reluna addresses precisely this demand.”
As digital transformation accelerates across the financial sector, asset managers and investment professionals in the Middle East are under increasing pressure to effectively manage vast quantities of data. Reluna’s platform directly addresses this challenge, allowing firms to prioritize strategic investment decisions over manual data management tasks.
The rapid growth in ultra-high-net-worth individuals (UHNWIs) relocating to the UAE further emphasizes the need for robust, efficient, and scalable wealth management tools. According to Henley & Partners, the UAE has cemented its position as the premier global destination for high- net-worth individuals, with a projected net inflow of over 6,700 millionaires in 2024—more than any other country in the world.
As the UAE solidifies its status as a global hub for affluent individuals seeking advanced financial services, platforms like Reluna are ideally positioned to support this expanding client base with sophisticated and dependable technology solutions.
“We see significant potential in the Middle East market,” continues Anastasia Bronina. “Our mission is to deliver technology-driven solutions that enable wealth managers to grow confidently and efficiently within this vibrant, evolving region.”
Furthermore, Reluna’s solutions align perfectly with regional digital transformation initiatives, such as the UAE Vision 2030 and Saudi Vision 2030, which emphasize technological innovation within financial services.
Early adopters of Reluna in the UAE have already reported significant improvements in productivity and data accuracy. With plans to expand further into key regional markets such as Saudi Arabia, Bahrain, and Qatar, Reluna is rapidly becoming indispensable for wealth management firms aiming to scale efficiently in this fast-evolving market.
The company’s commitment to continuous innovation and its emphasis on regional needs uniquely position Reluna to become a leading fintech solution in the Middle East. As the region continues to emerge as a global hub for financial services, platforms like Reluna will undoubtedly play a pivotal role in shaping the future of wealth management.
About Reluna: Reluna is a UAE-based SaaS provider offering powerful and customizable business solutions tailored to local and regional markets. Focused on innovation and precision, Reluna delivers cutting-edge technologies designed to meet the diverse needs of asset managers, wealth management firms, single- and multi-family offices, brokers, and financial institutions across the Middle East.
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