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Dubai Brands, the creative arm of the Dubai Government Media Office, has released the sixth in a new series of interactive #DubaiDestinations guides, inviting residents and travellers to explore the city’s vibrant hotspots.
According to the Emirates News Agency, the latest guide, ‘Planning Your Weekend in Dubai’, lists a series of outlets offering diverse experiences in some of Dubai’s trendiest districts, each offering a unique ambience and choice of activities WAM.
The venues listed in the guide represent Dubai’s rich and varied offerings that define its unique destination experience. Areas covered in the guide include Jumeirah, Kite Beach, Dubai Marina, Dubai Harbour, Al Jaddaf, Dubai Water Canal, Al Quoz, Mina Rashid, Mirdif, Al Khawaneej, Al Wasl, Palm Jumeirah, Bluewaters, JBR, Nad Al Sheba and Al Barsha.
The guide is part of the latest phase of the #DubaiDestinations campaign, which invites local and international audiences to enjoy an epic summer in the world’s most liveable and visited city. The campaign, which runs until the end of August, encourages residents and visitors to explore Dubai’s diverse range of leisure, dining, adventure and family-friendly activities, making the city a one-of-a-kind summer destination.
Fatma Al Mulla, Brand Executive Officer, City Brands Dubai, said: “As part of our latest #DubaiDestinations campaign, we have released our sixth interactive summer guide ‘Plan Your Weekend in Dubai’, enabling residents and travelers alike to Discover a wide range of experiences, from water adventure and sightseeing cruises to specialty cafés and avant-garde art galleries.
“This guide is the starting point for a taste of the city’s charm and vibrancy in an intimate new way. The guide is designed to help families plan their exploration of the city and make the most of a trip to each of its hotspots. The latest guide allows residents and visitors alike Satisfy their urban wanderlust by visiting famous sights and discovering hidden gems.”
The first #DubaiDestinations summer guide lists 115 indoor destinations for kids, while the second contains 40 of the best summer camps. The third lists top-rated summer getaways, including hotels and theme parks, the fourth lists a range of activities that can push your physical and creative boundaries, and the fifth lists the top culinary experiences of the season and clothing choices.
All guides are available in English and Arabic and are accessible on Brand Dubai’s digital platforms, including its website branddubai.ae and Instagram account @branddubai.
The #DubaiDestinations campaign is being rolled out across digital, broadcast, print and out-of-home media to ensure it reaches a large local and international audience. Dubai Brands is implementing the #DubaiDestinations campaign with various stakeholders and the creative media community.
Key partners for the #DubaiDestinations campaign include Dubai Department of Economy and Tourism; Dubai City; Roads and Transport Authority; Dubai Culture and Arts Authority; Dubai Sports Commission; Dubai Ladies Club; Emaar; Dubai Holdings; Nakheel Properties; Majid Al Futtaim Group ; and Merex Investment Office.
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