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Dubai Duty Free recorded more than 17.3 million transactions throughout 2022, announcing annual sales of AED6.339 billion (US$1.74 billion), an increase of 78% over the previous year.
In August there were signs the business was poised for a strong recovery after a challenging two years, with sales up 104% to $1.06 billion in the first eight months of the year.
December’s sales were further boosted by Dubai Duty Free’s 39th Anniversary Celebration, which offered 25% discounts between 18 and 20 December, generating a shopping frenzy of AED107.3 million (US$29.4 million) in 72 hours .
Reflecting on the year at Dubai Duty Free, Colm McLoughlin, Executive Vice Chairman and Chief Executive Officer, said: “We are delighted to announce a positive year, with tourism returning and business going from strength to strength. I would like to thank our Chairman, Sheikh I join His Excellency Ahmed bin Saeed Al Maktoum for his ongoing support in thanking our wonderful team of employees, our suppliers and of course our customers for their continued support Development and success are critical.”
The annual turnover exceeded 17.3 million transactions, the average daily sales transactions were 46,912 transactions, and the sales volume of commodities reached an astonishing 47.302 million pieces.
Fragrances, which accounted for 18 percent of total sales, maintained their position as the top-selling category with sales of AED 1,134 million (US$ 310.66 million). This is followed by liquor, gold, cigarettes and electronics.
Alcohol sales reached AED 1.021 billion (US$ 279.84 million), accounting for 16% of full-year sales. Meanwhile, sales of gold amounted to AED 629.292 million (US$ 172.41 million), or 10 percent of total revenue. Cigarettes and tobacco ranked fourth with sales of AED 562.347 million (US$ 154.07 million), accounting for 9 percent of total revenue, while electronics ranked fifth with sales of AED 502.201 million (US$ 137.59 million). , accounting for 8% of total revenue. Total annual sales.
Online sales will account for 2.54% of total sales in 2022, reaching AED 161.2 million (US$ 44.16 million).
Departure sales throughout the operation totaled AED 5.57 billion (US$ 1.53 billion), accounting for 88% of total annual sales, while arrival sales totaled AED 573.385 million (US$ 157.092 million), accounting for 88% of total annual sales 9%.
Meanwhile, rehiring and recruiting continued as the business grew, with headcount now at 4,663. Throughout the year, the business received a total of 19 awards, including the Business Travel Middle East Award for “Best Duty-Free Shopping Airport in the Middle East” for the 21st consecutive time, the “Retail Company of the Year” award from Gulf Business and the 16th consecutive “World’s Best Airport” award at the Global Traveler Awards. Best duty-free shopping”.
Colm McLoughlin has also received two individual awards, including being honored with the inaugural Middle East and Africa Duty Free Association (MEADFA) Lifetime Achievement Award and being named “Most Inspiring Retail Leader (UAE)” at the Global Brand Awards .
Looking ahead, Dubai Duty Free will continue to maintain its busy schedule of events and promotions, including the Dubai Duty Free Tennis Championships, which will be held at the Dubai Duty Free Tennis Stadium from 19 February to 4 March. trade arab news agency
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