Dubai launches global promotion starring Jessica Alba and Zac Efron-News

The Dubai Tourism and Business Marketing Department (Dubai Tourism Authority) has launched the latest global events that include superstars Jessica Alba and Zac Efron as it continues to drive the recovery and growth of global tourism.

Dubai Presents — filmed by Directors Guild award-winning director Craig Gillespie, who recently became famous in Cruella films — takes a unique perspective on global destination advertising, using highly stylized movie trailer methods to create compelling content, featuring some of Dubai’s most iconic The landmarks and unique ways to hide locations for the background.

The event started with a high-adrenaline espionage action type, and a series of exciting new content will be launched successively to keep the audience’s speculation and expectations. Based on the successful promotional film, the Dubai Tourism Bureau released the movie “A Story Takes Flight” starring Gwyneth Paltrow, Kate Hudson and Zoe Saldana in 2019; This new event will release more than 2,000 assets in 16 languages ​​in 27 countries/regions through film, print, broadcast, outdoor, digital and social media channels.

Dubai has recently ushered in a year of reopening its doors to international tourists. According to data from the Dubai Tourism Board, the city received 4.1 million overnight visitors in the 12 months from July 2020 to June 2021. This number highlights Dubai’s continued leading role in the recovery of the global tourism industry, providing safe, attractive and unforgettable experiences for travelers. Since the beginning of the global pandemic, Dubai’s approach has been preparedness, agility and consistency. It is one of the first cities in the world to reopen markets and businesses, and continues to remain open. With the gradual implementation of the multi-phase recovery plan, Dubai will be opened to domestic tourists in May 2020 and to international tourists in July 2020. The UAE is also one of the countries with the highest per capita vaccination rate in the world.

Issam Kazim, Chief Executive Officer of Dubai Tourism Authority commented: “This latest promotional film, headed by a spy action trailer, incorporates cinematic art and showcases Dubai as a truly diverse city. Dubai Presents is built on our most famous brand event On the basis of the success, it marks the next evolution of our marketing strategy, because we will continue to innovate our platform, not only highlighting the city’s iconic location, enviable lifestyle and infrastructure, but also promoting Dubai The attraction as a hub is designed for creative talents in the fields of film, music, art and design.

“During a truly challenging and unprecedented period facing the tourism industry, the launch of the Dubai Gifts event is a testament to our collaboration with city stakeholders who continue to play an important role in expanding the city’s infrastructure and propositions as we all strive to achieve the UAE The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, is to make Dubai one of the most visited and recommended tourist destinations in the world while staying healthy And the safety of our residents and tourists is our top priority. In this landmark Expo 2020 and the golden jubilee of the UAE, Dubai Presents invites the world to join us and show the best of this city to travelers and residents around the world Products, world-class experiences and infrastructure, consolidate it as the world’s most suitable city to live, work and visit.”

With the city’s status as a global creative center and a beacon to a community of international, regional and local filmmakers, content creators and other aspiring creatives, the event features various forms of storytelling and content creation. Attracting tourists of all ages, including domestic tourists and visiting relatives and friends (VFR) section; Dubai Presents shows that Dubai is an ideal destination for vacation or accommodation, providing a full range of experiences for all types of travelers.

Actress, writer and founder of The Honest Company Jessica Alba said: “Being able to play multiple roles throughout the series gave me the opportunity to see the city in ways I couldn’t imagine. For a moment I was in Old Dubai. The spice market is winding along, and then I perform my own stunt sequences for action scenes on the top floor of the iconic Burj Al Arab. Dubai has a lot to offer-from beautiful places to amazing food and The energy that matches it, I like every part of it.”

Actor and producer Zac Efron commented: “I have been to Dubai before, but I have never been able to really appreciate the city in this way. Although I travel a lot, I rarely have time. And the opportunity to truly explore and enjoy the products of this city. The desert is very special to me… Such a peaceful and peaceful landscape is different from anything I have ever seen. The people of Dubai are very hospitable and invite me to them Enjoy the culture around you. I like the idea of ​​discovery and exploration, and Dubai does not disappoint.”

Director Craig Gillespie said: “The most exciting thing about this project is the ability to use film art to showcase the energy and diversity of Dubai. For some, this is the ultimate luxury adventure. For others, it’s a romantic journey full of quirks and nostalgia, or an eye-opening journey to discover culture and heritage. Zach and Jessica’s versatility as actors, coupled with a dramatic background With movie magicians from all over the world, we are very happy to share this series with the world.”

According to the strict Covid-19 protocol, the filming lasted five days. With more than 180 actors and staff from 27 countries-from celebrity talents and directors, award-winning production and creative teams to world-class filming teams, including talents from all over the UAE-the Dubai gift evokes people The creative spirit is an international metropolis rooted in multiculturalism.