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The Dubai Tourism and Commercial Marketing Department (Dubai Tourism Authority) has launched the latest global events that include superstars Jessica Alba and Zac Efron, Because it continues to promote the recovery and growth of global tourism.
Dubai gifts – Filmed by the award-winning director of the Directors Guild Craig Gillespie Cruella’s recent fame film-a unique perspective on global destination advertising, using highly stylized movie trailer methods to produce compelling content, set against some of Dubai’s most iconic landmarks and unique hidden locations.
The event started with a high-adrenaline spy action type, and a series of exciting new content will be launched successively to keep the audience’s speculation and expectations. Based on the successful promotional film, the Dubai Tourism Bureau released the movie “A Story Takes Flight” starring Gwyneth Paltrow, Kate Hudson and Zoe Saldana in 2019; This new event will release more than 2,000 assets in 16 languages in 27 countries/regions through film, print, broadcast, outdoor, digital and social media channels.
Dubai has recently ushered in a year of reopening its doors to international tourists. According to data from the Dubai Tourism Board, the city received 4.1 million overnight visitors in the 12 months from July 2020 to June 2021. This number highlights Dubai’s continued leading role in the recovery of the global tourism industry, providing safe, attractive and unforgettable experiences for travelers. Since the start of the global pandemic, Dubai’s approach has been preparedness, agility and consistency. It is one of the first cities in the world to reopen markets and businesses, and continues to remain open. This is achieved by reopening departments in a cautious and staggered approach, while ensuring strict compliance with global benchmark health and safety protocols. With the gradual implementation of the multi-phase recovery plan, Dubai will be opened to domestic tourists in May 2020 and to international tourists in July 2020. The UAE is also one of the countries with the highest per capita vaccination rate in the world.
Issam Kazim, CEO of Dubai Tourism and Commercial Marketing Company (Dubai Tourism Authority) Commented: “With the premiere of the espionage trailer, this latest event uniquely weaves the art of cinema and showcases Dubai as a truly diverse city. Dubai gifts Building on the success of our most famous branding campaign marks the next evolution of our marketing strategy, as we continue to innovate our platform, not only highlighting the city’s iconic locations, enviable lifestyle and infrastructure, It also celebrates Dubai’s attractive film, music, art and design talents as a creative hub.
“In a truly challenging and unprecedented period for the tourism industry, the launch of Dubai gifts The event is a testament to our cooperation with urban stakeholders who continue to play an important role in expanding urban infrastructure and advocacy, as we are all working hard to achieve Sheikh Mohamed bin Rashid Al, Vice President and Prime Minister of the UAE The vision of His Highness Maktoum and the ruler of Dubai have made Dubai one of the most visited and recommended tourist destinations in the world, while putting the health and safety of our residents and visitors first. In this landmark Expo 2020 and the Golden Jubilee in the UAE, Dubai gifts We sincerely invite the whole world to join us to showcase the city’s best products, world-class experiences and infrastructure to travelers and residents around the world, and consolidate its global appeal as the world’s most suitable city to live, work and travel. “
With the city’s status as a global creative center and a beacon to a community of international, regional and local filmmakers, content creators and other aspiring creatives, the event features various forms of storytelling and content creation. Attract tourists of all ages, including domestic tourists and visiting relatives and friends (VFR) section; Dubai gifts Shows that Dubai is an ideal destination for vacation or accommodation, providing a full range of experiences for all types of travelers.
Internationally renowned actress, writer and founder of an honest company Jessica Alba Said: “Being able to play multiple roles throughout the series gives me the opportunity to see the city in ways I can’t imagine. The moment I was winding through the spice market in Old Dubai, the next moment I was in the iconic Burj The top floor of Al Arab performs my own stunt sequences for action scenes. Dubai has a lot to offer-from beautiful places to amazing food and energy to match, I love every part of it.”
Award-winning actor and producer (greatest performer; extremely evil, shockingly evil and mean; Zac Efron is down to earth)Zac Efron The comment said: “I have been to Dubai before, but I have never been able to really appreciate the city in this way. Although I travel a lot, I rarely have time and opportunities to really explore and enjoy the products of this city. The desert is for me It’s very special… Such a peaceful and peaceful landscape is different from anything I have ever seen. The people of Dubai are very hospitable and invite me to enjoy the culture around them. I like the idea of discovery and exploration, and Dubai does not let People are disappointed.”
Directors Guild, award-winning directors, Craig GillespieCommented: “The most exciting thing about this project is the ability to use film art to showcase the energy and diversity of Dubai. For some, this is the ultimate luxury adventure, for others, it’s full of A romantic journey of quirks and nostalgia, or an eye-opening journey to discover culture and heritage. Zac and Jessica’s versatility as actors, coupled with dramatic backgrounds and movie magicians from all over the world, we are very happy Can share this series with the world.”
According to the strict COVID-19 protocol, the filming lasted five days. With more than 180 actors and staff from 27 countries-from celebrity talents and directors, award-winning production and creative teams to world-class filming teams, including talents from all over the UAE-the Dubai gift evokes people The creative spirit is rooted in a multicultural cosmopolitan city.
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