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Al Rashidiya and Al Jafiliya subway stations will be renamed Centrepoint and Max Fashion respectively.
The Dubai Roads and Transport Authority (RTA) announced on Wednesday that the Al Rashidiya and Al Jafiliya metro stations will be renamed Centrepoint and Max Fashion respectively.
After signing an agreement, RTA granted the Landmark Group the naming rights for the two subway stations.
“This agreement is an important step in the establishment of a strategic partnership with Landmark Group, especially at Al Jafiliya station (will be renamed Max Fashion) and Al Rashidiya station (will be renamed Centrepoint),” Commercial Director Ibrahim Al Haddad and Investment, Strategy And corporate governance, RTA said.
“These stations are strategic because Al Rashidiya is the starting point of the red line and Al Jafiliya station is a vibrant business destination. Therefore, it provides an excellent opportunity for the group to align its brand with the main destinations in Dubai .
“RTA has always been keen to develop innovative cooperation models to provide companies, especially domestic companies, with strategic opportunities to showcase and promote their brands in Dubai. Dubai is an important trade and business center and the main purpose of tourists and tourists from all over the world. Land,” Al Haddad added.
RTA collaborated with Hypermedia FZ LLC, the official partner of metro asset investment, marketing and outdoor advertising management, to launch an event from August 4 to October 10 to change the two stations on outdoor signs, as well as smart and electronic devices. name. Public transportation network system, including audio broadcast on subway cars.
RTA stated that during this period, if needed, Dubai Metro passengers can ask the RTA team at the station for any help or clarification.
James Jose
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