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Abu Dhabi, United Arab Emirates, September 15, 2022 /PRNewswire/ — e&, formerly known as Etisalat Group, today announced a multi-year strategic partnership with Abu Dhabi Racing Management Company as a founding partner of FORMULA 1 ETIHAD AIRWAYS Abu Dhabi Grand Prix, the biggest sporting event in the world middle Eastbringing the best entertainment and digital experience to residents and racing enthusiasts.
As a founding partner of the iconic event, e& will work closely with Abu Dhabi Motorsport Management and Formula 1® to drive consumer engagement in the digital experience.
e& CEO Hatem Dowidar and ADMM CEO Saif Al Noaimi mark multi-year strategic partnership for FORMULA 1 Etihad Airways Abu Dhabi Grand Prix
As a founding partner of the iconic race, e& will work closely with Abu Dhabi Racing Management and Formula One® to drive consumer engagement in digital experiences.
Since e& Global transformed into a technology and investment group earlier this year, the company has continued its journey, making steady progress in creating innovative solutions using next-generation technologies. This creates endless possibilities based on connection, connection and collaboration. Through its specialized business pillars, the Group continues to bring more power, freedom and joy to its customers, delivering technology solutions that create and support intelligent connectivity, holistic digital experiences and entertainment platforms.
Hatem Dovidal“These are exciting times for us and we are delighted to be partnering with the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the season finale and the world-renowned motorsport event,” said the e& Group CEO. The event will bring the best in global sport and entertainment in the UAE. Our multi-year strategic partnership with such a premium global brand provides us with multiple opportunities to not only build new relationships and enhance customer experience, but also strengthen our Brand positioning as a global technology and investment group that digitally empowers society.”
“Today, the country is a global sports destination; given its world-class facilities and diverse landscape, the UAE and the UAE Abu Dhabi Will be more popular on the world sports calendar. We are proud to join other well-known global brands in this global exhibition and investment group. This event will give us the opportunity to explore the most innovative ways possible to enhance the visitor experience at the Formula 1 Etihad Airways Abu Dhabi Grand Prix. “
Saif NoamiThe CEO of Abu Dhabi Racing Management said: “We are proud and honoured to announce e& as a founding partner of the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Let the world pay attention Abu Dhabi During Race Week, e& was provided an excellent platform for the brand to tell its story of global transformation as it grows and develops.The 14th Abu Dhabi Grand Prix promises to be an exciting event, with demand following last year’s record-breaking race weekend and we look forward to welcoming thousands of F1® fans around the world Yas Island, we will once again create some unforgettable memories for visitors from all over the world in front of our largest ever crowd. We look forward to e& joining us on our journey. “
This year’s race weekend starts from November 17-20 The 2022 F1® season finale at Yas Marina Circuit offers four days of entertainment and racing action.Fans can look forward to a fun-filled adventure with exciting live performances at Yas Marina Circuit Yas Island And the iconic Yasalam post-match concert at Etihad Park.
The world’s biggest motorsport stars will head to the iconic Yas Marina Circuit on Sunday 20 November, as the F1® season kicks off later this year at Abu Dhabi.
photo: https://mma.prnewswire.com/media/1899689/Hatem_Dowidar__and_Saif_Al_Noaimi.jpg
photo: https://mma.prnewswire.com/media/1899690/e_Abu_Dhabi_Motorsports_Management.jpg
Source e&; Yas Marina Circuit
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