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A second attempt to bring the Electronic Entertainment Expo back as an offline event failed.
ReedPop’s annual trade event for the video game industry has canceled its 2023 iteration, scheduled for June 13-16 at the Los Angeles Convention Center. This year’s event will mark its first return in person since 2019. statement edgeAccording to Kyle Marsden-Kish, ReedPop’s vice president of global games, the problem is “a resource challenge.”
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“It was a tough decision because of all the hard work we and our partners put into putting on this event, but we had to do what was right for the industry and for E3. We understand and understand that interested companies won’t be ready A playable demo, and resource challenges made attending E3 this summer an insurmountable hurdle for them,” Marsden-Kish said. “For those of you who did commit to E3 2023, we’re sorry we couldn’t give you the showcase you deserve and what you’ve come to expect from your ReedPop event experience.”
In an email sent to members of the Entertainment Software Association on Thursday, by obtaining IGN Two sources close to the group confirmed to the outlet that the 2023 edition of E3 “simply doesn’t have the sustained interest necessary to execute it in a way that demonstrates the size, power and impact of our industry.”
In the months leading up to the announcement of the cancellation, major game companies including Nintendo, Microsoft, and Ubisoft had all confirmed that they would not be attending the event. In February, after Ubisoft CEO Yves Guillemot said on an earnings call that E3 might not be held this year, ReedPop president Lance Fensterman Tell edge The show is still “full steam ahead,” exhibitors have confirmed.
First canceled in 2020 in the first year of the COVID-19 pandemic, E3 took place virtually in 2021 before planning to return in person in 2022.but that version cancelled As in-person and virtual events. E3 has attracted as many as 65,000 attendees and more than 200 exhibitors in past editions.
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