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English Biscuit Manufacturers (EBM), Pakistan’s leading FMCG company, has partnered with Al Maya Group to expand its international operations into the UAE. This marks one of EBM’s largest expansions in the Middle East and promises to spread the joy of the EBM brand throughout the region.
EBM has an extensive international footprint in more than 30 countries and has a strong presence in global markets including the US, Canada, UK, Middle East and Africa. The journey of EBM products to international markets reflects the company’s commitment to R&D and innovation.
For more than 50 years, EBM has had the largest production capacity in Pakistan, and this new effort enables the company to maintain leadership in the FMCG industry locally and globally. **
“Over the past few years, we have provided innovative, high-quality products to our customers and consumers at home and abroad,” said Dr. Zeelaf Munir, CEO and Managing Director of EBM. “Our growing presence in international markets is a testament to our commitment to bringing healthy and affordable nutrition brands to every consumer. By extending our supply chain into the UAE, which has the largest distribution network, we Will be able to introduce our innovative range of products to new consumers and provide Pakistanis overseas with a taste of their hometown.”
Deepak Pagarani, Group CEO of Al Maya, said: “Al Maya has introduced the world’s best food brands in the Gulf. It has also ensured a seamless supply of brands to retailers and international supermarket chains. We are delighted to have the British biscuit manufacturer Join because we believe that through our exceptional B2B experience and trusted international distribution network, we are well positioned to maintain the essence of a leading FMCG company.”
EBM envisions continuing to provide quality and nutritious products that make an impact through its purpose of nourishing lives, hearts and communities.
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