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e&, a global technology and investment group company, formerly known as Etisalat Group, has signed a multi-year strategic partnership with Abu Dhabi Racing Management Company, becoming a founding partner of Etisalat Group. Formula 1of Abu Dhabi Grand Prix.
Following this partnership, e& will work with Abu Dhabi Motorsport Management and Formula 1 to build user engagement in the digital experience.
Hatem Dowidar, Group Chief Executive Officer; explain, “These are exciting times for us and we are delighted to be partnering with the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the season finale and world-renowned motorsport event that brings the best of the world to the UAE sports and entertainment. Our multi-year strategic partnership with such a premium global brand provides us with multiple opportunities to not only build new relationships and enhance customer experience, but also strengthen our position as a global technology and investment group Brand positioning, empowering society with digitalization.
“Today, the country is a global sports destination; given its world-class facilities and diverse landscape, the UAE and the Emirate of Abu Dhabi will be even more prevalent on the world sports calendar. We are proud to be participating alongside other renowned global brands This global exhibition and investment group. This event will give us the opportunity to explore the most innovative ways possible to enhance the visitor experience at the Formula 1 Etihad Airways Abu Dhabi Grand Prix.”
Saif Al Noaimi, CEO of Abu Dhabi Motorsport ManagementSay, “We are proud and honoured to announce e& as a founding partner of the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Bringing the world’s attention to Abu Dhabi during race week provides e& with an excellent platform for the The brand tells its story of global transformation as it grows and develops. The 14th Abu Dhabi Grand Prix promises to be a fantastic event, with exceptional demand following last year’s record-breaking race weekend and we look forward to welcoming thousands of F1 fans from around the world come to Yas Island and Abu Dhabi and we will once again create unforgettable memories for visitors from all over the world in front of our largest ever crowd. We look forward to e& joining us on our journey. ”
This year’s much-anticipated race weekend is scheduled to take place at Yas Marina Circuit from November 17th to 20th. In addition to the exciting live performances at Yas Marina Circuit, fans of the race can also have fun at the iconic Yasalam post-race concert on Yas Island and Etihad Park.
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