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Elista has announced the expansion of its business to external India. With a vision of ‘Make in India’ to the world, Elista has started operations in India United Arab Emirates And it is considering entering the CIS and other major markets in the MENA region by next year. For this ambitious expansion plan, Elista will invest up to Rs 400 crore in phases until 2025. The company expects revenue from India and international operations to reach Rs 150 crore by 2025.
Elista is part of it TeknoDome Group And start operations in India in 2020. Elista is targeting revenue of over Rs 500 crore in the Indian market by 2025 and expects to reach Rs 200 crore in the current financial year ending March 2023. Under its global expansion plan, the company also hopes to capture an additional Rs 1,000 crore in revenue from international markets including the UAE, CIS and MENA region by 2025.
Elista is in the advanced stages of establishing a new manufacturing facility in India to support its expansion in the Indian and international markets. According to the company, discussions about the plant are progressing steadily and the facility will officially start up in 2023.
The expansion follows two years of rapid growth and momentum in India. The company redefined the dishwasher category, which was seen as high-end and luxury. Elista broke the price barrier and made dishwashers accessible to the masses.The company has also had great success clever TV, cooler and washing machine section. Over the next year, it plans to expand its smart TV segment and enter new categories, such as freezers and water coolers.
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