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Elite Agro, the first blueberry producer in the UAE, doubles production capacity to meet growing regional demand

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Elite Agro, a leading producer and distributor of fresh produce in the UAE, announced that it will add 14 hectares of greenhouses to harvest an additional 72,000 plants in 2023, thereby doubling its blueberry production capacity.

Due to the growing consumer demand for locally produced high-quality berries, the company has increased its blueberry production in 2022 from 205 tons in 2021 to 280 tons. A significant increase in production was harvested in 17 weeks to ensure that consumers can obtain the freshest locally grown blueberries from nearby retailers.

Their premium brand “Elite Berry” blueberries consists of five varieties, including the famous blueberry named “Eureka Jumbo”, which are all grown on Al Foah Farm in Al Ain, where there are 20 greenhouses covering 12 hectares of land dedicated to Produce this kind of blueberry which is very popular fruit. Each greenhouse has more than 3,350 blueberry plants that thrive in a climate-controlled environment supported by the most advanced automation technology. The company also hopes to grow other varieties of blueberries to ensure early winter production while extending the harvest period.

“As the country’s first blueberry producer, we have had incredible success in the first year of 2020, doubling our production just one year later. Looking to the future, our production capacity will soon double Quadrant, this proves the popularity of our own high-quality blueberries. All of this is achieved through the use of revolutionary technologies in our greenhouses, our state-of-the-art infrastructure and smart agricultural technology, which can be produced To produce the highest quality, freshest and most reliable harvest,” commented Ian Summerfield of Elite. Chief Executive Officer of Agriculture.

Blueberry plant saplings are sown in a growth medium, which is a mixture of cocoa peat, perlite and other substances, designed specifically for blueberries. The drip irrigation system is used to provide them with nutrients mixed with water, while controlling the growth of individual plants through regular soil and leaf analysis.

“As a company, our focus is to ensure future food security while keeping in mind the increasingly important task of conserving water and overcoming the challenges of climate change. We also invest in the most advanced agricultural machinery and agricultural infrastructure to improve the entire supply chain Efficiency. With the increase of the population and the demand for healthy and high-quality food, we are committed to growing high-quality nutritional products that consumers need and can trust,” Mr. Summerfield continued.

The company also grows blueberries in Morocco and Mauritania for the Nordic countries in winter, while Serbian farms supply the European market in summer. Elite Agro also plans to expand production in these countries to increase supply to consumers.

Customers can buy “Elite Berry” brand blueberries from leading retailers such as Spinneys and Carrefour. Farmbox is an authentic farm store with a clear mission to provide customers with fresh, organic and high-quality food and food from farm to table in a convenient way. Beverage products. Apps and websites.

Elite Agro is part of Yas Holding and grows approximately 3,000 hectares of fresh produce on four main farms located in Abu Dhabi and Al Ain. The company is committed to realizing the country’s agricultural vision, which benefits from world-class irrigation and agricultural technology, highly competitive professionals, and the most economical use of natural resources to protect water, energy and land.

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