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Emirates NBD, a leading banking group, marks a major milestone this year as it celebrates its 60th anniversary.
This landmark moment also marks the bank’s journey and tremendous progress from a homegrown local bank to a homegrown international bank with over 30,000 employees in its market and serving 17 million customers across 13 countries.
Under the theme ’60 years together’, the bank plans to mark the historic milestone with a series of festive events aimed at bringing together all stakeholders including employees, customers, communities and shareholders. To mark the milestone, the bank has also launched a special logo to be used on all bank communications during the anniversary period.
key progress
Emirates NBD has come a long way over the past six decades, transforming from a local UAE bank to an international banking brand with a rich legacy and milestone achievements across key pillars.
Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD, said: “Over the years, Emirates NBD has played a key role in supporting the growing economic prosperity of the UAE and its communities. We have demonstrated to the world the strength of our vision and brand, positioning ourselves as A regional leader in global banking innovation. Today, we are proud to say that Emirates NBD is one of the pioneers in the financial services industry in the country.”
“We take this opportunity to thank His Excellency Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for his inspiring vision and wise leadership, which has made Dubai and the UAE a leading global financial players in the field of service. We would also like to thank our loyal and valued shareholders and customers, dedicated employees and communities who have played an important role in our continued success.”
He added: “Going forward, building on our strategic pillars, Emirates NBD will continue to expand and drive growth in new geographies and maintain our position as the strongest bank in the UAE.”
geographical expansion
Emirates NBD emerged following the merger of National Bank of Dubai and Emirates International Bank in 2007. Its history spans six decades, leading up to the historic day in 1963 when the late Sultan Al Owais and a group of leading businessmen approached the late ruler of Dubai, Sheikh Rashid bin Syed Al Maktoum, established the first national bank in the country. The National Bank of Dubai was born to support the growing prosperity of the emirate following the discovery of oil.
Sixty years later and following several transformations, the entity has grown from one branch and a handful of clients to the UAE’s leading banking group serving more than 17 million clients across 13 countries.
International growth and diversification has been one of the core pillars of Emirates NBD strategy as it aims to capitalize on key opportunities within its unique network. The Group currently operates in the UAE, Egypt, India, Turkey, Saudi Arabia, Singapore, UK, Austria, Germany and Bahrain, and has representative offices in China and Indonesia with a total of 879 branches and 4,130 ATMs/SDMs. With its expanded geographic reach and its extensive network spanning major trade corridors, Emirates NBD is poised to facilitate increased trade volumes and capital flows with the greater MenaT region.
Lead Emiratization
Emirates NBD remains firmly committed to supporting the advancement of UAE nationals in the financial and banking sector in line with the UAE Government’s Emiratization goals.
The bank has led the way in Emiratis over the years by investing heavily in upskilling, reskilling and developing Emiratis through international training and development programmes. The bank is proud to be one of the largest employers of Emiratis in the UAE, with 70% of the bank’s senior management team in the UAE currently comprised of Emirates.
Partners in the UAE economy
As a leading local bank, Emirates NBD continues to finance the UAE economy and contributes to the region’s long-term economic growth and development. The bank creates jobs, creates value for UAE businesses, and actively participates in and supports key sectors and sustainable development initiatives in the country. Emirates NBD continues to work hand-in-hand with the UAE government, regulators and the private sector to enhance the country’s global position as a key global investment hub.
Furthermore, as a national banking champion, the bank has consistently supported the needs of home-grown SMEs that contribute to the UAE’s economy and continues to deliver a compelling value proposition to foster the growth and ambition of small businesses and entrepreneurs.
digital
As a leading local bank that has been driving innovation in the region, Emirates NBD is leading the future of digital banking to foster financial prosperity for its customers, people and communities. The bank has a proven track record of pioneering multiple first-to-market innovative and digital-first banking solutions that simplify and drive positive change in customers’ lives.
As a digital pioneer leading innovation in banking in the region, Emirates NBD is firmly committed to technological advancement and focused on delivering innovative digital banking services that are both inclusive and environmentally responsible. The bank continues to offer technology-driven banking solutions that are tailored to customer needs and keep pace with this ever-evolving digital world. It is a major player in the global digital banking industry, with 84% of its customers becoming digitally active and 97% of all financial transactions and requests taking place outside of its branches.
sustainability
Emirates NBD’s sustainable and responsible business practices have had a direct and meaningful impact on the communities it serves and the bank continues to lead the way in building more inclusive and empowered communities.
In a key sustainability milestone for Emirates NBD, its new stand-alone ESG unit marks an important step towards further advancing its ESG strategy and framework. The bank has joined the list of signatories to the United Nations Global Compact initiative to implement universal principles of sustainable development and the United Nations Principles for Responsible Investment, a leading global network of investors committed to integrating ESG considerations into their investment practices. It has also developed its own wealth management and sustainable investing framework.
As the bank embarks on a sustainability journey, it continues to strengthen its position as an innovative and responsible financial services provider, aiming to integrate ESG best practices into all aspects of its business.
Focus on Diversity and Inclusion
Emirates NBD is proud to have a dedicated Diversity and Inclusion department to further enhance and celebrate the diversity of the bank which already has over 85 nationalities working in 13 countries. The bank’s operations include a 40% female workforce, well above global financial services benchmarks.
The bank aims to continue to focus on gender diversity across the organisation. It collaborates and forms partnerships with various organizations such as UN Women, Dubai Chamber of Commerce, UAE Gender Balance Council, Pearl Initiative, etc., to implement gender balance policies across the bank, thereby opening paths for women’s professional growth and development. Several campaigns have been launched to promote networking and the promotion of women’s physical and mental health within the organization. These activities aim to create the right ethos for women and the Group is well on track to achieve its target of 25% women in senior leadership positions by 2027. — trade arab news agency
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