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Emirates News Agency – Abu Dhabi Environment Agency, unite for digital sustainability


ABU DHABI, 23rd June, 2023 (WAM) — The Environment Authority of Abu Dhabi, EAD, and du, Emirates Integrated Telecommunications Company, EITC, have signed a Memorandum of Understanding (MoU) for a groundbreaking partnership , designed to leverage the latest technology to enhance more than 20 long-term, high-efficiency sustainability initiatives.

The Alliance provides comprehensive support for the implementation of initiatives to increase environmental awareness and supports individuals in adopting sustainable and environmentally friendly practices.

The MoU establishes a clear framework to coordinate understanding and cooperation between the two parties to help them achieve their combined goal of enhancing environmental communication and awareness efforts that will benefit millions of people, especially on climate change.

Dr Shaikha Salem Al Dhaheri, Secretary General of EAD, said: “We are delighted to strengthen cooperation between EAD and du in the field of technology as part of the UAE’s ambitious vision for sustainable development. President Sheikh Mohamed bin Zayed · It became apparent that His Highness Al Nahyan declared 2023 to be the Year of Sustainable Development. Likewise, the UAE’s hosting of COP 28 this year coincides with our ongoing efforts to raise awareness of environmental issues, climate change and awareness and dissemination of information on sustainable development.”

Al Dhaheri added that the MoU lays out the framework for collaboration to achieve these SDGs, through partnerships to promote initiatives and existing content within one digital platform.

“It will also encourage the transfer of new and innovative ideas to high-impact platforms. This partnership will also allow us to intensify our efforts to increase public awareness and engagement using innovative communication tools. We will provide sustainable paves the way for a future of prosperity and prosperity that combines economic growth, technological innovation and environmental protection,” she noted.

Fahad Al Hassawi, CEO of du, said: “At du, sustainable development is at the heart of our business and partnering with the Abu Dhabi Environment Authority is fully in line with our commitment to contribute to a sustainable future. expertise in technology development and communications, contributing to making the UAE more sustainable.”

Al Hassawi said that besides focusing on digital transformation activities, du is also committed to sustainable development. du has implemented a number of sustainability initiatives to reduce its environmental impact, including the use of renewable energy, reducing carbon emissions, and providing technical solutions to the UAE market to reduce carbon emissions from business operations.

Through this collaboration, EAD and du envision a future where technology plays a key role in mitigating environmental challenges and promoting sustainable development, helping to have a lasting impact on Abu Dhabi’s environmental landscape by combining the strengths of both parties and working together.


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