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ABU DHABI, 7th September, 2022 (WAM) — The Abu Dhabi National Exhibitions Company (ADNEC) has rebranded and launched a new corporate identity aimed at increasing the visibility of the group’s six main business segments: Venues, Events, Hotels , food and beverages, services and tourism.
ADNEC Group strengthens its position as Abu Dhabi’s leading event and leisure tourism player, maximizing the benefits to Abu Dhabi’s business and tourism sector by holistically managing a group of commercial entities that provide and maintain facilities and services to the highest standards. Come social and economic benefits to focus on these important areas. The new corporate identity also reflects the group’s renewed vision and mission as it seeks to expand both business-wise and geographically.
ADNEC Group plays a vital role in driving the diversification of Abu Dhabi’s economy, actively supporting the growing interests of businesses in the UAE and across the UAE, while exploring new and innovative ways to showcase Abu Dhabi as a fast-growing and vibrant A dynamic business and tourism destination. As a global hub for large-scale events, the ADNEC Centre has excellent infrastructure, flexible teams and facilities to ensure long-term and sustainable development, and is Companies in the field provide critical services.
Commenting on the rebranding, ADNEC Group Managing Director and Group CEO Humaid Matar Al Dhaheri said: “The Group’s new corporate identity reflects our diversification of our business by focusing on some promising economic and investment areas of our business. strategy and the integration of the leisure and tourism industries, which will help to increase our competitiveness at the regional and international level, and will also aim to increase the direct and indirect contributions of the Group’s business sectors, achieving added value to the economy The Emirate of Abu Dhabi and this country, in accordance with the aspirations and vision of our wise leadership for the next fifty years.”
“Our rebranding showcases our group of leading business entities with commercial interests in Abu Dhabi, Al Ain, London and Germany, which is perfectly in line with our future growth plans in the UAE, Middle East and Europe. We will bring business and leisure travellers together Come together to create a place that has a valuable social and economic impact on Abu Dhabi and contributes to the sustainable development of Abu Dhabi’s tourism industry,” added Al Dhaheri.
The ADNEC Group comprises a number of specialist companies operating synergistically in six main business areas, principally ADNEC Venues, ADNEC Events, ADNEC Hotels, ADNEC Services, ADNEC F&B and ADNEC Tourism.
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