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ABU DHABI, 21st December, 2022 (WAM) — Bidaya Media has entered into a strategic partnership with advanced manufacturing company Strata to sponsor the latest season of the popular Emirati cartoon, The Adventures of Mansour. Launching in 2023, Strata will sponsor productions as part of their commitment to empower UAE nationals and contribute to the production of globally renowned shows.
Strata’s support will help showcase the UAE’s success story, inspiring future generations to strive for cultural awareness, uphold a sense of national identity, and strengthen Emiratis’ sense of belonging to their country. Additionally, the sponsorship reflects Strata’s support for the creation of high-quality, kid-focused Arabic content, which is in line with the company’s efforts to emphasize Emiratisation in the local community and in line with the vision of the UAE leadership. Strata will also support the series as a platform for inspiration, such as artificial intelligence (AI), coding and other topics, instilling these values in the younger generation.
Imane Salem Tlamid, Public Relations Manager at Bidaya Media, said: “As a series that is hugely popular with young Arabic-speaking children, we are thrilled with how The Adventures of Mansour strikes an important balance between entertaining and educating young children. Proud. We are delighted to partner with Strata as they sponsor a new series of the show that will help further spread positive messages of national pride, health and the importance of academia to the next generation. This showcases the The show has had a huge impact and most importantly it has played a key role in nurturing and nurturing Emirati identity and culture in our community.”
Jassim Al Marzooqi, Human Capital Manager at Strata, added: “Our sponsorship of the Emirati cartoon series The Adventures of Al Mansour has played an important role in enhancing the identity and culture of Emirati youth and the requirement to introduce children to modern technology. Locally through support and a new series with huge followings around the world, we are empowering and promoting projects that promote UAE culture and customs. It is vital for us to continue to preserve and protect our heritage. For these reasons, we are proud to be part of this inspiring and Ambitious project.”
The popular cartoon, which recently celebrated a decade of achievements, aims to engage directly with Arab children while encouraging their passion for science, technology, engineering and mathematics (STEM), alongside the UAE’s national identity and balanced lifestyle as several a key theme. The brainchild of award-winning creator Rashed Alharmoodi, the show has grown exponentially, appealing to young children across the Middle East.
Over the past 90 days, The Adventures of Mansur has had more than 2.3 billion views on YouTube, 3.1 million subscribers and 322 million hours watched. The new series aims to build on this success and improve the quality of production, aiming to raise awareness locally and internationally of the culture and values that represent the UAE, addressing issues of international significance such as artificial intelligence, the role and dependence of technology, climate Change and space exploration.
Targeting children aged 6-12, the series is funded by Mubadala and the Early Childhood Education Authority (ECA) Abu Dhabi as part of their efforts to support children’s content creation in support of inclusion, culture and the Arabic language.
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